HONEST ALTERNATIVE · SEO + AI VISIBILITY
Answer The Public discovers question-format keyword ideas from search autocomplete — the raw material for FAQ sections, content briefs, and question-heading content. DeepSEOAnalysis is the validation step: free technical audit that checks FAQPage schema correctness, question-heading ratio for AI visibility, Core Web Vitals, structured data, and canonical tags after the content is live — no signup needed.
At a glance
The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.
| Criterion | Competitor | DeepSEOAnalysis |
|---|---|---|
| Core function | Answer The Public is a keyword and content research tool that generates question-based keyword ideas from search autocomplete data. Enter a seed keyword and it returns all the questions, prepositions, comparisons, and alphabetical variations that Google's autocomplete suggests for that keyword — presented as a visual web or downloadable CSV. Examples for seed keyword "technical seo": "what is technical seo", "technical seo checklist", "technical seo vs on-page seo", "technical seo audit", "how to do technical seo", "is technical seo important". Answer The Public was acquired by Neil Patel's NP Digital in 2022. It's available in free (limited daily searches) and Pro plans. | A crawl-based technical SEO and AI visibility auditor. Crawls the public HTTP output of a website, validates structured data against Google's Rich Results specifications, measures Core Web Vitals from real Chrome User Experience Report (CrUX) field data, detects broken links and canonical issues, checks robots.txt and sitemap configuration, and scores GEO (Generative Engine Optimisation) signals. Not a keyword discovery tool — a technical audit and monitoring tool. |
| Question keyword discovery | Answer The Public's core strength. For any seed keyword, it generates hundreds of question-format queries sorted by question word: "what", "how", "why", "which", "when", "where", "who", "will", "can", "are". It also generates preposition queries ("technical seo for beginners", "technical seo without backlinks"), comparison queries ("technical seo vs content seo"), and alphabetical variations. This output is particularly useful for: finding FAQ content ideas (question-format queries directly map to FAQ sections and FAQPage schema opportunities), identifying content gap queries (questions your competitors answer that you don't), and understanding what users actually want to know about a topic before creating content. | Doesn't generate keyword ideas or question queries — the audit focuses on the technical health of existing content rather than content discovery. For question keyword discovery, Answer The Public, AlsoAsked, People Also Ask scrapers, and the question-format filtering in Ahrefs/Semrush are the right tools. DeepSEOAnalysis checks whether existing pages have FAQPage schema covering their question-format content — complementing Answer The Public's discovery function. |
| FAQ content and schema support | Answer The Public excels at generating the raw material for FAQ sections — the question-format queries it discovers are exactly the questions users ask about a topic. A content creator can take Answer The Public's question output for a seed keyword, select the most relevant questions, write answers for each, and structure them as a FAQ section with FAQPage JSON-LD. The tool itself doesn't validate FAQPage schema or check whether the resulting structured data is correctly implemented — it's a discovery tool, not a validation tool. | Validates FAQPage JSON-LD on all crawled pages: checks that `@type` is correctly set to "FAQPage", that `mainEntity` is an array of `Question` objects, that each `Question` has both `name` and `acceptedAnswer` properties, that `acceptedAnswer` contains `@type: "Answer"` and a `text` property, and that the JSON-LD is in the server-rendered HTML (not client-side injected). Also checks the question-heading ratio in visible content (the proportion of H2/H3 headings phrased as questions — ≥20% is the AI visibility threshold). The two tools together: Answer The Public finds the questions, DeepSEOAnalysis validates the FAQPage schema implementation. |
| Technical SEO audit | Answer The Public is a content research and keyword discovery tool — it has no technical SEO capabilities. It doesn't crawl websites, check structured data, detect broken links, analyse sitemap coverage, check Core Web Vitals, evaluate canonical tags, or identify JavaScript rendering gaps. For technical SEO, Answer The Public users need a separate tool. | Full technical SEO audit: JSON-LD validation for all schema types with property-level error reporting against Google's Rich Results specs; real CrUX Core Web Vitals (LCP, INP, CLS from actual Chrome users); broken link and orphan page detection; canonical tag correctness; robots.txt and sitemap analysis; JavaScript rendering gap detection; meta tag coverage and uniqueness; and AI visibility scoring across five signals. Free with no signup. |
| AI visibility support | Answer The Public discovers question-format queries that are directly relevant to AI visibility — question-format content (H2 headings phrased as questions, FAQ sections) is one of the five GEO (Generative Engine Optimisation) signals checked for AI Overview eligibility. The content generated from Answer The Public's question output, when properly structured as FAQPage schema, can improve AI citation eligibility. However, Answer The Public doesn't assess AI visibility signals itself — it's a content discovery tool, not an AI visibility checker. | Full GEO score across all five AI visibility signals: AI crawler access in robots.txt, llms.txt presence at the domain root, FAQPage/HowTo JSON-LD in server-rendered HTML, question-heading ratio in visible content (≥20%), and content chunkability (avg section ≤400 words). The question-heading ratio signal directly rewards content where H2/H3 headings are phrased as questions — the type of content that Answer The Public's discovery output naturally generates. |
| Search volume data | Answer The Public's Pro plan shows monthly search volume estimates alongside each discovered query, sourced from Google Keyword Planner data. The free plan shows queries without volume data. For content prioritisation, the volume-enriched Pro output helps filter which of the hundreds of discovered questions are worth targeting vs which have negligible search demand. Answer The Public also shows trend data — whether a query's search volume is growing or declining over time. | Doesn't provide keyword search volume or trend data. For prioritising which question-format queries to target, Answer The Public (or Ahrefs/Semrush keyword tools) provide the volume data needed for prioritisation decisions. DeepSEOAnalysis validates whether the pages targeting those queries are technically ready to rank for them. |
| Best fit | Answer The Public is best for content strategists and writers who need to discover question-format keyword ideas and content angles from search autocomplete — building FAQ sections, identifying content gap questions, and understanding the full question landscape around a topic before creating content. Particularly useful as a starting point for content briefs and FAQ section planning. | Best for sites that need a free technical audit after content is created: validating that FAQPage schema is correctly implemented, checking that question-format headings meet the AI visibility threshold, confirming Core Web Vitals pass Google's CrUX thresholds, and verifying structured data for Rich Results eligibility. The natural workflow: Answer The Public for question discovery → create content with FAQ sections → DeepSEOAnalysis to validate the FAQPage schema and technical foundation. |
What each product is
Answer The Public is strongest for question keyword discovery: hundreds of question-format query ideas from search autocomplete for any seed keyword, useful for FAQ section planning, content gap identification, and content brief creation.
DeepSEOAnalysis is strongest for technical validation after content is published: FAQPage JSON-LD correctness, AI visibility scoring including question-heading ratio, real CrUX Core Web Vitals, structured data validation, and canonical/broken link detection — free, no signup.
When to choose which
Pricing context
FAQ
Answer The Public is a keyword and content research tool that generates question-based keyword ideas from Google's (and Bing's) search autocomplete data. Enter a seed keyword and it returns all the questions, prepositions, comparisons, and alphabetical variations that search engines' autocomplete suggests — the queries real users are typing related to that topic. The output includes: questions starting with "what", "how", "why", "which", "when", "where", "who", "will", "can", "are"; preposition queries ("technical seo for beginners", "technical seo with examples"); comparison queries ("technical seo vs on-page seo"); and A–Z alphabetical variations. The results are displayed as a visual sunburst diagram or downloadable as a CSV. Answer The Public was created by Propellernet (a UK digital agency) and acquired by Neil Patel's NP Digital in 2022.
Answer The Public offers a free tier with limited searches per day (typically 3 searches per day on the free plan — the limit can vary). Pro plans start at approximately $9/month (individual) with unlimited searches, data export in CSV, search volume data via Google Keyword Planner integration, comparison reports, and location-specific data. Expert plans with additional features (Slack notifications for search trend changes, unlimited users) are available at higher tiers. The acquisition by Neil Patel has led to integration with Ubersuggest's data infrastructure and pricing model.
Both tools discover question-format queries, but with different data sources and presentation. Answer The Public generates questions from Google's autocomplete suggestions — the queries that autofill as you type in the search bar. AlsoAsked extracts questions from Google's "People Also Ask" (PAA) boxes — the collapsible question panels that appear in search results. PAA questions are those that Google has determined are closely related to a given query, making AlsoAsked's output slightly more intent-specific and hierarchical (PAA questions are shown in a tree structure based on what Google suggests when each PAA question is expanded). For FAQ schema implementation: AlsoAsked's PAA-based questions are particularly useful because they're the questions Google has already identified as related to a query — making them strong candidates for FAQPage content that Google may surface in PAA boxes.
The workflow: (1) Enter your page's target keyword into Answer The Public to generate question queries. (2) Filter for questions that are genuinely relevant to your page's content and have enough search volume to justify addressing (use the Pro plan's volume data, or cross-check in Google Keyword Planner). (3) Write concise answers (40–80 words each) for 3–8 of the most relevant questions. (4) Add these as a FAQ section on the page with H2 or H3 headings for each question. (5) Implement FAQPage JSON-LD with a `mainEntity` array containing each question and answer. (6) Validate the implementation with a tool like DeepSEOAnalysis to check that the FAQPage schema is correctly structured in the server-rendered HTML. The combination of relevant questions (from Answer The Public), concise answers, and valid FAQPage schema maximises the page's eligibility for FAQ Rich Results and AI Overview citations.
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