SEO AUDITS BY PLATFORM & USE CASE
Every stack breaks SEO in its own way.
A generic audit tells you the canonical tag is wrong. A platform-specific one tells you which Shopify template, which Yoast setting, or which Next.js route is producing it. These 244 guides cover the CMS platforms, frameworks, storefronts, email tools, and hosting layers we see most often — each with the checks that matter for that stack and the exact place to fix them.
244 guides · 15 categories · free, no signup
CMS & website builders
Traditional content management systems and hosted site builders — where the fix is usually a template, theme, or dashboard setting.
33 guides
WordPress
Yoast and Rank Math-aware fixes, XML-RPC, archive duplication.
Drupal
Path aliases, metatag module, view duplication, render caching.
Joomla
SEF URLs, duplicate menu routes, global metadata settings.
TYPO3
Site configuration routing, TypoScript metadata, cache headers.
Umbraco
Document type templates, culture hostnames, canonical output.
Sitecore
Layout renderings, item URL options, multi-site host mapping.
Adobe Experience Manager
Dispatcher caching, sling mappings, component-level metadata.
Craft CMS
Twig templates, entry URI formats, SEOmatic output checks.
October CMS
CMS page routing, layout metadata, static page duplication.
Grav
Flat-file frontmatter metadata, routing, and cache headers.
Kirby
Blueprint-driven metadata, snippet templates, page routing.
Statamic
Antlers templates, collection routes, Laravel-level caching.
Wagtail
Django-backed page models, slug routing, template metadata.
Ghost
Handlebars themes, tag archive indexation, AMP and canonical.
Elementor
Builder bloat, heading hierarchy, image sizing, CWV impact.
HubSpot
CMS Hub templates, HubDB pages, and module-level metadata.
HubSpot CMS
Content Hub page settings, domain config, and schema output.
Squarespace
Injected code limits, gallery blocks, and built-in SEO panel.
Wix
SEO Setup Checklist gaps, Velo rendering, and canonical control.
Weebly
Legacy templates, thin pages, and limited metadata control.
Webnode
Template metadata limits, language variants, and sitemap output.
Jimdo
Dolphin vs Creator SEO controls and structured-data gaps.
Duda
Agency-reseller sites: metadata defaults and template bloat.
GoDaddy Website Builder
Websites + Marketing SEO panel limits and thin templates.
IONOS Website Builder
MyWebsite metadata controls, redirects, and performance.
SITE123
Minimal SEO controls, subdomain risk, and metadata coverage.
Strikingly
One-page sites: heading structure, anchors, and indexation.
Tilda
Zero-block layouts, image weight, and metadata per page.
Mobirise
Exported static sites: metadata, sitemaps, and asset bloat.
Carrd
One-page sites: canonical, metadata, and content depth limits.
Framer
CMS collections, SSR output, and Core Web Vitals under motion.
Webflow
Collection page SEO fields, 301s, and asset optimisation.
Bubble
SPA rendering gaps, SEO plugin settings, and crawlable routes.
Headless CMS & content platforms
API-first content backends and workspace tools where SEO depends on how the front end consumes the data.
14 guides
Contentful
Field-to-metadata mapping, preview leakage, and rendering mode.
Contentstack
Content-type SEO fields, locales, and delivery-API rendering.
Sanity
GROQ-driven metadata, draft exposure, and image pipeline.
Storyblok
Component metadata, folder routing, and visual-editor artefacts.
Strapi
SEO plugin fields, populate depth, and front-end rendering.
Prismic
Slice-based pages, route resolvers, and metadata coverage.
Directus
Collection-driven pages, permissions, and metadata mapping.
Payload CMS
Next.js-native config, SEO plugin output, and draft handling.
TinaCMS
Git-backed frontmatter metadata and static build output.
Decap CMS
Netlify CMS successor: frontmatter fields and static output.
Webiny
Serverless page builder metadata, prerendering, and caching.
Builder.io
Visual content API: SSR vs client rendering and metadata.
Notion
Public pages: canonical, metadata, and AI-crawler access.
Airtable
Public views and linked sites: crawlability and thin HTML.
Blogging & publishing platforms
Hosted writing platforms where you own the content but not the HTML.
4 guides
JS frameworks & static site generators
Where rendering mode decides everything: what the crawler sees in the server HTML versus what hydrates later.
19 guides
Next.js
App Router metadata, SSR vs client components, ISR caching.
Nuxt
useHead metadata, Nitro prerendering, and hydration gaps.
Angular
Angular Universal SSR, Meta service, and route prerendering.
Vue.js
SPA rendering gaps, unhead metadata, and prerender options.
SvelteKit
Load functions, adapter prerendering, and per-route metadata.
Remix
Loader-driven meta exports, nested routes, and cache headers.
SolidJS / SolidStart
SSR streaming, Meta tags, and route-level prerendering.
Astro
Islands architecture, static output, and per-page metadata.
Gatsby
Head API metadata, image plugin output, and build-time HTML.
Vite
SPA-by-default output, prerender plugins, and crawlable routes.
Hugo
Template metadata, taxonomy pages, and output formats.
Jekyll
jekyll-seo-tag output, pagination, and GitHub Pages limits.
Eleventy
Layout metadata, permalinks, and collection pagination.
Hexo
Theme metadata, archive duplication, and permalink structure.
Pelican
Python SSG templates, category archives, and metadata.
Zola
Rust SSG templates, taxonomies, and canonical output.
Docusaurus
Docs versioning, canonical duplication, and sidebar depth.
MkDocs
Material theme metadata, versioned docs, and sitemap output.
VitePress
Docs frontmatter metadata, SSG output, and canonical setup.
Backend frameworks
Server-rendered stacks where SEO lives in routing, middleware, and view templates.
7 guides
Laravel
Blade layouts, route model binding, redirects, and caching.
Symfony
Twig templates, routing locales, and HTTP cache headers.
Django
Template metadata, APPEND_SLASH redirects, and sitemaps framework.
Flask
Jinja templates, route canonicalisation, and sitemap generation.
Ruby on Rails
Layout metadata, Turbo rendering, and route canonicalisation.
Phoenix (Elixir)
HEEx templates, LiveView rendering, and route metadata.
Express.js
Template engines, trailing-slash handling, and header control.
E-commerce platforms
Storefronts where faceted navigation, Product schema, and variant URLs make or break organic revenue.
7 guides
Shopify
Collection duplication, /products/ canonicals, and theme speed.
WooCommerce
Product schema, variation URLs, and archive indexation.
Magento / Adobe Commerce
Layered navigation, canonical config, and full-page cache.
BigCommerce
Faceted search URLs, Stencil themes, and product canonicals.
PrestaShop
Friendly URLs, attribute duplication, and Product schema.
OpenCart
SEO URL keys, duplicate routes, and product metadata.
Shopware
Sales-channel domains, listing filters, and structured data.
Marketplaces, payments & creator monetisation
Pages you publish on someone else’s domain — plus the checkout and creator tools your own pages link to.
14 guides
Amazon
Listing optimisation vs the site you actually control.
eBay
Store and listing pages: canonical ownership and thin content.
Etsy
Shop and listing SEO plus your off-Etsy landing pages.
AppSumo
Deal-page traffic spikes and the landing pages they hit.
Product Hunt
Launch-day landing pages: metadata, speed, and OG cards.
Fiverr
Gig pages vs your own service pages and portfolio site.
Upwork
Profile visibility vs a crawlable freelancer website.
Gumroad
Product pages: canonical, custom domains, and metadata.
Patreon
Public creator pages and the site funnelling into them.
Ko-fi
Creator pages: metadata limits and custom-domain setup.
Buy Me a Coffee
Public support pages and their crawlability.
Stripe
Payment Links and hosted checkout: indexation and noindex.
PayPal
Hosted buttons and checkout URLs leaking into the index.
Square
Square Online stores: product schema and template speed.
Email marketing & newsletters
Hosted landing pages, signup forms, and newsletter archives — usually the least-audited pages on a domain.
31 guides
Mailchimp
Hosted landing pages and websites: canonical and metadata.
MailerLite
Landing pages: metadata control, speed, and indexation.
ActiveCampaign
Landing pages and forms: technical SEO and CWV.
AWeber
Landing pages: metadata coverage and crawlability.
Constant Contact
Hosted pages: metadata limits and duplicate content.
Campaign Monitor
Hosted pages and archives: indexation and canonical.
ConvertKit (Kit)
Landing pages and profile: canonical and metadata.
Brevo
Landing pages: metadata, speed, and structured data.
GetResponse
Landing pages and funnels: technical SEO checks.
Klaviyo
Landing pages and forms on e-commerce domains.
Omnisend
E-commerce email pages: indexation and CWV impact.
Drip
Email marketing pages: metadata and crawl control.
Moosend
Hosted email pages: canonical and metadata coverage.
Flodesk
Checkout and email pages: metadata and page speed.
EmailOctopus
Hosted signup pages: crawlability and metadata.
Buttondown
Newsletter archives: canonical, metadata, and RSS.
Beehiiv
Publications: custom domains, archives, and canonical.
Substack
Publications: custom domain, canonical, and archive depth.
Loops
Hosted forms and pages: indexation and metadata.
Zoho Campaigns
Hosted signup and campaign pages: SEO checks.
SendPulse
Landing pages and chatbots: crawlability and speed.
Benchmark Email
Hosted landing pages: metadata and indexation.
Encharge
Lifecycle email pages and the site they point to.
Braze
Pages linked from campaigns: UTM canonicals and CWV.
Customer.io
Campaign destination pages: canonical and parameters.
Iterable
Campaign landing pages: parameter bloat and canonical.
Mailjet
Hosted email pages: metadata and crawl directives.
Mailgun
Transactional destinations and click-tracking URLs.
SendGrid
Pages linked from email: tracking-URL indexation risk.
Postmark
Transactional email destinations: canonical and noindex.
SparkPost
Email destination pages and tracking-domain hygiene.
Landing pages, funnels & course platforms
Conversion-first builders that often ship heavy pages, thin metadata, or duplicate funnel steps.
10 guides
Unbounce
Landing pages: metadata, script weight, and canonical.
Instapage
Landing pages: A/B variant indexation and CWV.
Leadpages
Landing pages: metadata control and page speed.
ClickFunnels
Funnel steps: duplicate content and canonical setup.
Kartra
Funnel and membership pages: indexation control.
Systeme.io
Funnels and blogs: metadata and structured data.
Kajabi
Websites and course pages: metadata and CWV.
Podia
Course and download pages: canonical and metadata.
Teachable
Schools: custom domains, sales pages, and indexation.
Thinkific
Course pages: metadata, schema, and page speed.
Hosting, infrastructure & developer platforms
The layer that controls headers, redirects, caching, and whether bots get a 200 at all.
6 guides
Vercel
Edge caching, redirects, preview-deploy indexation risk.
Netlify
_headers and _redirects rules, branch-deploy noindex.
Cloudflare
Cache rules, Rocket Loader, bot rules vs AI crawlers.
DigitalOcean
App Platform and droplets: headers, TLS, and redirects.
GitHub Pages
Static hosting limits: headers, redirects, and canonical.
GitLab Pages
Static hosting: redirect config and header control.
SaaS & business tools
Tools that publish public pages, embed heavy scripts, or sit between your visitors and your Core Web Vitals.
46 guides
Asana
Public project pages and the marketing site around them.
Basecamp
Public shares and the client-facing site they live beside.
ClickUp
Public docs and views: indexation and canonical control.
monday.com
Public boards and forms: crawlability and metadata.
Trello
Public boards: thin content and indexation control.
Jira
Public issue trackers: crawl waste and noindex hygiene.
Confluence
Public spaces: duplicate pages and crawl-budget waste.
Linear
Public roadmaps and changelogs: metadata and indexation.
Slack
Public archives and unfurl metadata (OG tags).
Discord
Public server invites and link-preview metadata.
Microsoft Teams
Shared link previews and public site metadata.
Zoom
Webinar registration pages: indexation and metadata.
Google Meet
Meeting links and event landing-page metadata.
Webex
Event and registration pages: crawl control.
Skype
Link previews and legacy profile-page indexation.
Whereby
Embedded rooms: script weight and crawlability.
Loom
Embedded video weight, VideoObject schema, and CWV.
Wistia
Video embeds: LCP impact and VideoObject markup.
Figma
Public files and Figma Sites: metadata and indexation.
Canva
Canva Websites: metadata limits and image weight.
Miro
Public boards and embeds: crawlability and speed.
Zapier
Automation-published pages and interface metadata.
Make
Automated publishing: canonical and metadata consistency.
Typeform
Embedded and hosted forms: script weight and indexation.
Jotform
Hosted forms: metadata, canonical, and crawl control.
Tally
Hosted forms and custom domains: indexation checks.
SurveyMonkey
Survey pages: noindex hygiene and result-page leaks.
Calendly
Booking pages: indexation, embeds, and CWV impact.
Intercom
Help Center SEO plus messenger script CWV cost.
Crisp
Helpdesk pages and chat-widget performance impact.
Zendesk
Help Center: canonical, hreflang, and thin articles.
Help Scout
Docs sites: canonical, metadata, and search indexation.
Freshdesk
Knowledge base: duplicate folders and canonical setup.
Salesforce
Experience Cloud sites: rendering mode and metadata.
Pipedrive
Web forms and landing pages: crawlability and speed.
Zoho
Zoho Sites and portals: metadata and indexation control.
QuickBooks
Invoice and payment links: noindex and canonical.
Xero
Hosted invoice pages and the practice site around them.
FreshBooks
Client-facing hosted pages: indexation hygiene.
Segment
Tag-load impact on INP and GTM-injected schema risk.
Mixpanel
Analytics script weight and third-party CWV cost.
Amplitude
Session-replay and analytics impact on Core Web Vitals.
Buffer
Start Page and shared-link OG metadata.
Hootsuite
Shared-link previews and campaign landing pages.
Later
Link-in-bio pages: indexation and metadata.
Sprout Social
Shared-link metadata and campaign page hygiene.
Social networks & communities
Profiles and posts you don’t own, plus the Open Graph and Twitter Card metadata that decides how your pages look when shared.
23 guides
Open Graph coverage, Page SEO, and share-preview debugging.
Link-in-bio destinations and OG metadata for shares.
Threads
Link previews, profile indexation, and OG tags.
X (Twitter)
Twitter Card markup, image sizing, and profile links.
Post-preview OG tags, company pages, and article canonicals.
Rich Pins metadata, image alt text, and Product schema.
Link previews and the landing pages Reddit traffic hits.
Quora
Answer links, nofollow reality, and destination-page SEO.
TikTok
Bio-link destinations and OG metadata for shared URLs.
Snapchat
Attachment links and destination-page performance.
Mastodon
Instance link previews, rel=me verification, and OG tags.
Bluesky
Link cards, domain handle verification, and OG metadata.
BeReal
Shared-link metadata and destination-page checks.
Clubhouse
Room and profile links plus destination-page SEO.
Nextdoor
Local business pages and LocalBusiness schema on-site.
Telegram
Instant View, channel link previews, and OG tags.
Link-preview OG tags and image sizing for shares.
Signal
Link previews and destination-page metadata.
Dribbble
Portfolio shots vs a crawlable portfolio site.
Behance
Project pages, canonical ownership, and portfolio SEO.
Goodreads
Author and book pages plus Book schema on your site.
Strava
Public activity and club pages plus link previews.
Stack Overflow
Answer links, nofollow, and docs-site SEO instead.
Video, audio & podcasting
Media hosting and distribution — VideoObject and PodcastEpisode markup, embed weight, and show-page SEO.
13 guides
YouTube
Embed CWV cost, VideoObject schema, and description links.
Twitch
Channel pages, embeds, and destination-site metadata.
Rumble
Embeds and VideoObject markup on your own pages.
Vimeo
Embed performance, VideoObject schema, and showcase pages.
Spotify
Podcast and artist pages plus on-site episode schema.
SoundCloud
Track embeds, player weight, and AudioObject markup.
Bandcamp
Artist pages, custom domains, and MusicAlbum schema.
Anchor / Spotify for Podcasters
Hosted show pages and RSS-driven episode SEO.
Buzzsprout
Hosted episode pages: canonical and PodcastEpisode schema.
Captivate
Podcast websites: metadata, schema, and page speed.
Libsyn
Hosted show sites: metadata limits and duplicate episodes.
Transistor
Podcast site: custom domain, canonical, and schema.
Overcast
Directory listings plus your own episode page SEO.
Local listings, reviews & directories
Off-site local signals, and the LocalBusiness schema and NAP consistency they need on your own site.
15 guides
Google Business Profile
GBP-to-site consistency and LocalBusiness schema.
Bing Places
Bing listing data vs on-site NAP and schema.
Apple Business Connect
Apple Maps listing data and on-site NAP consistency.
Yelp
Review profile vs on-site review and rating markup.
Trustpilot
Review widgets, AggregateRating rules, and CWV cost.
Tripadvisor
Listing data plus Hotel/Restaurant schema on-site.
Glassdoor
Employer profile vs JobPosting schema on your careers page.
Capterra
Software listings vs your own SoftwareApplication markup.
Clutch
Agency profile vs on-site service pages and reviews.
Bark
Lead-gen profile vs a crawlable local service site.
Checkatrade
Trade profile vs on-site LocalBusiness schema.
Rated People
Trade listings vs your own local landing pages.
Thomson Local
UK directory citation vs on-site NAP consistency.
Yell
Yell.com listing and Yell-built sites: SEO limits.
FreeIndex
UK directory citation and on-site local signals.
Audience & role
How the audit fits a specific way of working.
2 guides
Can’t see your platform?
The audit is platform-agnostic — it crawls whatever is live and detects the CMS itself. The guides above just add stack-specific fix instructions on top. Run it on any URL and you get the same 80+ checks, real CrUX field data, and an AI-visibility score.