HONEST ALTERNATIVE · SEO + AI VISIBILITY
Funnelytics is a marketing funnel analytics and visualisation platform — it maps traffic flows, conversion rates, and revenue through each stage of a marketing funnel, with GA4 and Facebook Ads data integration and funnel forecast modelling. DeepSEOAnalysis is a technical SEO and Core Web Vitals audit tool that reports CrUX p75 CWV — the real-user field data Google uses as a ranking signal — alongside structured data validation and full technical SEO auditing, free and without signup.
At a glance
The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.
| Criterion | Competitor | DeepSEOAnalysis |
|---|---|---|
| Primary purpose | Marketing funnel analytics and visualisation — drag-and-drop funnel canvas mapping traffic flows, conversion rates, and revenue through each funnel step | Technical SEO audit — audit a URL for CrUX p75 Core Web Vitals, structured data, canonical, hreflang, AI visibility, and full technical SEO health |
| Funnel canvas | Visual funnel mapping with drag-and-drop canvas; overlay GA4 and Facebook Ads data to see actual traffic volumes and conversion rates at each funnel step | No funnel canvas or funnel flow visualisation — focuses on page-level technical SEO signals rather than multi-step marketing funnel performance |
| Conversion tracking | Funnel step conversion rates from connected GA4 and ad platform data; identify where visitors drop off between funnel stages | No conversion tracking — technical SEO audit covers the signals that affect organic ranking and crawlability, not on-site funnel conversion behaviour |
| Revenue attribution | Campaign ROI tracking — attribute revenue to ad spend and funnel steps using connected Facebook Ads and GA4 data; funnel forecast modelling for projected revenue | No revenue attribution or ad campaign ROI tracking — scope is organic search ranking signals and technical page health |
| CWV data | No Core Web Vitals data — Funnelytics tracks marketing funnel metrics (sessions, conversions, revenue) not Google page experience field data | CrUX p75 field data — the same CWV data Google uses as a ranking signal, segmented by phone and desktop, including LCP, INP, and CLS at the 75th percentile |
| Structured data | No structured data auditing or validation | Schema.org structured data validation across all major types; identifies missing, invalid, or incomplete markup affecting rich result eligibility |
| Technical SEO | No technical SEO audit capability — Funnelytics is a funnel analytics and visualisation tool, not an SEO tool | Full technical SEO audit including canonical tags, hreflang, structured data validation, robots.txt, sitemap, meta tags, and AI visibility checks |
| Target audience | Digital marketers, agencies, and online course creators optimising paid traffic funnels and wanting to visualise conversion flow and campaign ROI | SEO professionals, developers, and website owners diagnosing technical SEO issues and verifying pages meet Google's ranking signal requirements |
| Pricing | Funnelytics paid plans starting from $79/month — no free tier for funnel analytics; plan limits apply on funnels, traffic, and data history | Free — no account, no credit card, no gating; run an audit on any URL immediately |
What each product is
Funnelytics is a marketing funnel analytics and canvas tool — it provides a visual drag-and-drop funnel canvas showing traffic flows, conversion rates, and revenue at each step of a marketing funnel, with Google Analytics and Facebook Ads data integration, funnel forecasting, and campaign ROI tracking. Used by digital marketers, agencies, and online course creators.
DeepSEOAnalysis is a free technical SEO + AI-visibility audit: CrUX Core Web Vitals, structured data validation, crawl/indexation checks, CMS-aware fixes, and GEO scoring — with a shareable report and no email gate.
When to choose which
Pricing context
FAQ
Funnelytics is a marketing funnel analytics and canvas platform used by digital marketers, agencies, and online course creators. It provides a drag-and-drop visual canvas for mapping out marketing funnels — showing each step from ad or traffic source through landing page, opt-in, sales page, upsell, and checkout — and overlays real performance data from connected sources including Google Analytics 4 and Facebook Ads. Users can see actual traffic volumes, conversion rates, and revenue at each funnel step, identify where drop-off occurs, and use funnel forecasting to model projected revenue based on traffic and conversion assumptions. Funnelytics is designed for funnel optimisation in paid traffic contexts, particularly for info product creators, course sellers, and performance marketing agencies.
Funnelytics does not provide Core Web Vitals data, technical SEO audit capability, or structured data validation. It focuses on marketing funnel performance — conversion rates, traffic flows, and revenue attribution across funnel steps connected to paid ad platforms. Funnelytics tracks the metrics that matter for paid funnel performance: sessions, opt-in rates, sales page conversion, and average order value. It does not measure LCP, INP, or CLS — the Google page experience signals reported by the CrUX dataset — nor does it crawl pages for technical SEO issues. If your goal is to understand why a page is underperforming in organic search, or to verify your Core Web Vitals meet Google's ranking thresholds, Funnelytics does not provide this data.
Marketing funnel analytics — which is what Funnelytics does — measures how visitors move through a multi-step conversion process: from traffic source to landing page to opt-in to purchase. It answers questions like "what percentage of visitors who see the sales page click the buy button?" and "which ad campaigns drive the most revenue per visitor?" These are conversion optimisation questions about user behaviour and paid funnel performance. Technical SEO — which is what DeepSEOAnalysis does — examines a web page's signals as Google's crawler sees them: Core Web Vitals from real users (CrUX p75 LCP, INP, CLS), structured data validity for rich result eligibility, canonical configuration, and hreflang. Technical SEO answers questions like "why isn't this page ranking?" and "do my pages meet Google's page experience thresholds?" The two disciplines address different problems: Funnelytics optimises paid funnel conversion; DeepSEOAnalysis diagnoses organic search ranking signals.
Use Funnelytics if you run paid traffic (Facebook Ads, Google Ads, or other platforms) to a multi-step marketing funnel, and you want to visualise where drop-off occurs across funnel steps, attribute revenue to ad spend, and forecast funnel performance. Funnelytics is best suited to digital marketers, course creators, and agencies working on conversion rate optimisation for paid funnels. Use DeepSEOAnalysis if you want to understand why pages are underperforming in organic search, audit your Core Web Vitals against Google's CrUX p75 ranking signal thresholds, validate your structured data for rich result eligibility, or diagnose technical SEO issues affecting crawlability and indexing. Many marketers use both: Funnelytics to optimise paid conversion funnels, and DeepSEOAnalysis to ensure the organic landing pages in those funnels meet Google's technical ranking requirements.
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