| Primary purpose | GBP geo-grid rank tracking — visualise Google Business Profile rank positions across a geographic area using heatmap grids to show where a listing ranks vs competitors at different map points | Technical SEO audit — audit a URL for CrUX p75 Core Web Vitals, structured data, canonical, hreflang, AI visibility, and full technical SEO health |
|---|
| GBP rank tracking | Core feature — tracks GBP ranking position at multiple geographic grid points around a business location, showing rank changes over time per grid point | Not available — DeepSEOAnalysis does not track Google Business Profile ranking positions or local pack positions |
|---|
| Geo-grid heatmaps | Yes — signature geo-grid visualisation shows GBP rank positions across a geographic area as a colour-coded heatmap, making it easy to identify where rank drops occur around a location | No — DeepSEOAnalysis does not provide geo-grid maps or geographic rank position visualisation |
|---|
| CWV data | No Core Web Vitals data — LocalViking focuses on GBP rank tracking and posting automation, not page experience or performance measurement | CrUX p75 field data — the same CWV data Google uses as a ranking signal, segmented by phone and desktop, including LCP, INP, and CLS at the 75th percentile |
|---|
| Structured data | No structured data auditing — LocalViking does not validate LocalBusiness schema, FAQPage, or other schema.org markup on business websites | Schema.org structured data validation across all major types; identifies missing, invalid, or incomplete markup affecting rich result eligibility including LocalBusiness, FAQPage, and Review schema |
|---|
| Technical SEO | No technical SEO audit capability — LocalViking is a GBP management and rank tracking platform, not a website technical SEO tool | Full technical SEO audit including canonical tags, hreflang, robots.txt, sitemap, structured data validation, and AI visibility checks for any URL |
|---|
| Posting automation | Yes — GBP posting automation allows scheduling and publishing of Google Business Profile posts in advance, useful for agencies managing multiple client GBP listings | No — DeepSEOAnalysis does not provide GBP posting, scheduling, or content management features |
|---|
| Target audience | Local SEO agencies managing GBP listings for multiple clients, and multi-location businesses needing geographic rank visibility across their service areas | SEO professionals, developers, and website owners who need to diagnose and fix technical SEO issues and verify that pages meet Google's ranking signal requirements |
|---|
| Pricing | Paid plans starting from around $39/month — check localviking.com for current pricing tiers based on number of locations and grid scans | Free — no account, no credit card, no gating; run an audit on any URL immediately |
|---|