HONEST ALTERNATIVE · SEO + AI VISIBILITY
Northbeam is a multi-touch attribution platform for DTC and ecommerce brands that tracks cross-channel paid media performance — ROAS by channel, creative analytics, and media mix modelling across Meta, Google, TikTok, and email. DeepSEOAnalysis is a technical SEO and Core Web Vitals audit tool reporting CrUX p75 CWV — Google's actual ranking signal — alongside structured data validation and full technical SEO auditing, at no cost.
At a glance
The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.
| Criterion | Competitor | DeepSEOAnalysis |
|---|---|---|
| Primary purpose | Multi-touch paid media attribution — pixel-based cross-channel attribution for ecommerce and DTC brands tracking ROAS, creative performance, and media mix across all paid channels | Technical SEO audit — audit a URL for CrUX p75 Core Web Vitals, structured data, canonical, hreflang, AI visibility, and full technical SEO health |
| Paid attribution | Cross-channel pixel-based attribution across Meta Ads, Google Ads, TikTok Ads, Pinterest, Snapchat, and email — connecting paid spend to conversions with multi-touch attribution models | No paid media attribution — DeepSEOAnalysis focuses on organic search ranking signals and technical page health rather than paid channel performance tracking |
| Creative analytics | Creative performance analytics by channel — identify which ad creatives drive ROAS, broken down by platform, audience, and spend level, enabling creative optimisation at scale | No creative analytics — DeepSEOAnalysis audits technical page quality rather than paid ad creative performance |
| Shopify integration | Native Shopify integration for ecommerce revenue attribution — connects Shopify order data to paid media spend to calculate true ROAS accounting for returns and refunds | No Shopify integration — DeepSEOAnalysis audits any public URL including Shopify storefront pages, but does not connect to Shopify order or revenue data |
| CWV data | No CrUX Core Web Vitals data — Northbeam tracks paid media performance metrics (impressions, clicks, spend, conversions, ROAS) rather than page experience field data from real users | CrUX p75 field data — the same CWV data Google uses as a ranking signal, segmented by phone and desktop, including LCP, INP, and CLS at the 75th percentile for the audited URL |
| Structured data | No structured data auditing — Northbeam is a paid attribution platform and does not validate schema.org markup or rich result eligibility | Schema.org structured data validation across all major types — identifies missing, invalid, or incomplete Product, LocalBusiness, FAQPage, and Article markup affecting rich result eligibility |
| Technical SEO | No technical SEO audit capability — Northbeam is a marketing attribution platform, not an SEO tool | Full technical SEO audit including canonical tags, hreflang, robots.txt, sitemap, structured data validation, AI visibility checks, and page-level technical health diagnostics |
| Target audience | DTC and ecommerce brands with significant paid media budgets across multiple channels — scaling brands needing accurate cross-channel attribution to optimise ad spend allocation | SEO professionals, developers, and website owners who need to diagnose technical SEO issues and verify that pages meet Google's Core Web Vitals and structured data ranking signal requirements |
| Pricing | Custom enterprise pricing — contact Northbeam for a quote; aimed at scaling DTC brands with meaningful paid media budgets | Free — no account, no credit card, no gating; run an audit on any URL immediately |
What each product is
Northbeam is a multi-touch marketing attribution platform built for ecommerce and DTC brands — pixel-based cross-channel attribution connecting Shopify, Meta Ads, Google Ads, TikTok Ads, and email to provide ROAS by channel, creative performance analytics, and media mix modelling for scaling paid media budgets.
DeepSEOAnalysis is a free technical SEO + AI-visibility audit: CrUX Core Web Vitals, structured data validation, crawl/indexation checks, CMS-aware fixes, and GEO scoring — with a shareable report and no email gate.
When to choose which
Pricing context
FAQ
Northbeam is a multi-touch marketing attribution platform built for DTC (direct-to-consumer) and ecommerce brands. It uses a pixel-based tracking approach to attribute conversions across paid channels — Meta Ads, Google Ads, TikTok Ads, Pinterest, Snapchat, and email — providing ROAS by channel, creative performance analytics, and media mix modelling. Northbeam is designed for scaling ecommerce brands that spend significantly on paid media across multiple platforms and need accurate cross-channel attribution to determine where their marketing budget is performing and where to reallocate spend.
Multi-touch attribution — which is what Northbeam does — tracks how users interact with multiple paid marketing touchpoints (ad impressions, clicks, email opens) before converting, and assigns fractional credit to each touchpoint to calculate true ROAS across channels. It answers: "which paid channels and creatives are driving ecommerce revenue?" Technical SEO auditing — which is what DeepSEOAnalysis does — examines the technical health of a specific web page and measures the signals Google uses to rank it: Core Web Vitals (CrUX p75 LCP, INP, CLS from real users), structured data validity, canonical configuration, hreflang, and crawlability. The two tools address entirely different problems: Northbeam optimises paid media budget allocation; DeepSEOAnalysis improves organic search performance and landing page technical quality.
Yes — landing page speed has a direct, measurable impact on paid media ROAS. A slow LCP (Largest Contentful Paint) on a paid landing page increases bounce rate before the page has fully loaded, wasting ad spend on users who leave before seeing the offer. Google Ads Quality Score incorporates landing page experience, including load speed, which affects cost-per-click and ad rank. A landing page with LCP above 4 seconds can cost significantly more per click and convert at a lower rate than a fast-loading equivalent. Northbeam attribution tracks conversions that occur; it cannot diagnose why conversion rates are low on slow pages. DeepSEOAnalysis reports CrUX p75 LCP for your landing pages — the real user speed data that determines whether your paid traffic is landing on a fast or slow page — complementing Northbeam's attribution data with page quality diagnostics.
Use Northbeam if you are a DTC or ecommerce brand spending significantly on paid media across Meta, Google, TikTok, and other channels and need accurate multi-touch attribution to understand true ROAS by channel, optimise creative performance, and model your media mix. Use DeepSEOAnalysis if you need to diagnose why pages are underperforming in organic search, verify that your Core Web Vitals meet Google's ranking signal thresholds (CrUX p75 LCP ≤2.5s, INP ≤200ms, CLS ≤0.1), validate Product and structured data markup for rich result eligibility, or identify technical SEO issues slowing your landing pages and hurting paid media conversion rates. Many ecommerce brands benefit from both: Northbeam for paid channel attribution and DeepSEOAnalysis for landing page technical quality and organic search health.
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