HONEST ALTERNATIVE · SEO + AI VISIBILITY
Ruler Analytics is a B2B marketing attribution platform that tracks the full visitor journey from first click to closed revenue — capturing every marketing touchpoint, syncing CRM deal values back to their originating source, and providing call tracking via dynamic number insertion. DeepSEOAnalysis is a free technical SEO audit tool — CrUX p75 Core Web Vitals, structured data validation, canonical and hreflang checks, and AI visibility scoring, on demand at no cost. These tools serve complementary but distinct roles: Ruler measures the revenue value of organic traffic; DeepSEOAnalysis improves the technical quality of the organic channel that generates it.
At a glance
The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.
| Criterion | Competitor | DeepSEOAnalysis |
|---|---|---|
| Primary purpose | B2B multi-touch marketing attribution — tracks the full visitor journey from first click to closed revenue by syncing offline CRM conversions back to online marketing sources, enabling marketers to attribute pipeline and revenue to organic, paid, and referral channels | Technical SEO audit — crawl-based analysis of a website's technical health, CrUX p75 Core Web Vitals, structured data validity, AI visibility signals, and on-page SEO across 80+ checks |
| Visitor journey tracking | Full multi-session visitor journey tracking — Ruler captures every visit, traffic source, and touchpoint a prospect makes across multiple sessions and devices before converting, building a complete picture of the customer journey from first anonymous visit to identified lead and closed deal | Technical structure audit, not visitor tracking — DeepSEOAnalysis crawls the technical structure and live server HTML of a website to audit crawlability, internal linking, and page-level signals. It does not track individual visitor sessions or marketing touchpoints |
| Offline conversion sync | CRM closed-revenue sync back to marketing source — Ruler integrates with Salesforce, HubSpot, and other CRMs to pull closed-won deal values and sync them back to the originating marketing source, attributing actual revenue (not just leads) to organic search, paid ads, and other channels | No CRM integration or offline conversion tracking — DeepSEOAnalysis audits public-facing technical page health and does not connect to CRM data, deal pipelines, or offline revenue figures |
| Call tracking | Phone call tracking as conversions — Ruler provides dynamic number insertion (DNI) to assign unique tracking numbers by source, capturing inbound phone calls as attributed marketing conversions alongside form fills and live chat, essential for B2B businesses where phone calls are a primary lead channel | Click-to-call schema validation, not call tracking — DeepSEOAnalysis validates that click-to-call telephone markup is correctly implemented in LocalBusiness and ContactPoint schema, improving rich result eligibility, but does not track or attribute inbound phone call volume |
| CWV data | No Core Web Vitals data — Ruler Analytics collects marketing attribution metrics (sessions, sources, touchpoints, conversions, revenue) and does not measure page experience field data or performance signals | CrUX p75 field data — LCP, INP, and CLS from real Chrome users, segmented by mobile and desktop, against Google's exact Good/Needs Improvement/Poor thresholds. The same data Google uses as a Page Experience ranking signal |
| Structured data | No structured data validation — Ruler Analytics does not crawl web pages or audit JSON-LD schema markup for correctness or rich result eligibility | Full schema.org structured data validation across all major types — LocalBusiness, Article, FAQPage, Product, BreadcrumbList — with required property checks and rich result eligibility assessment |
| Technical SEO | No technical SEO capability — Ruler Analytics is a marketing attribution platform, not an SEO tool. It does not audit canonical tags, hreflang, redirect chains, robots.txt, sitemap, crawl depth, or any on-page technical signals | Full technical SEO audit: canonical configuration, hreflang validation, redirect chain detection, robots.txt analysis, XML sitemap checks, broken internal links, orphan pages, and AI visibility scoring (llms.txt, AI crawler access, FAQPage schema, GEO score) |
| Pricing model | Paid attribution SaaS — Ruler Analytics pricing starts from approximately £199/month for up to 5,000 unique visitors, covering multi-touch attribution, call tracking, and CRM revenue sync. Higher traffic volumes and enterprise features are quoted individually | Free and paid tiers — full audit at no cost with no signup required; Pro at $24/mo adds monitoring for five sites; Agency at $89/mo covers 25 sites with white-label workflows |
| Complementary use case | Ruler shows that organic SEO is driving pipeline — by attributing closed revenue back to organic search as a source, Ruler provides the revenue-level proof that SEO investment is generating business value beyond vanity traffic metrics | DeepSEOAnalysis improves the organic SEO performance that Ruler measures — by identifying and fixing the technical SEO issues, slow Core Web Vitals, and structured data gaps that reduce organic search rankings, DeepSEOAnalysis directly lifts the organic channel revenue that Ruler attributes |
What each product is
Ruler Analytics is best understood as a revenue attribution layer for B2B marketing teams: it connects first-touch and multi-touch online sessions to offline CRM conversions by syncing closed deal values back to the marketing source, giving demand generation and SEO teams the ability to report channel ROI in revenue terms rather than lead volume.
DeepSEOAnalysis is best understood as a technical SEO audit layer: it crawls the live server HTML of any website, validates structured data against Google's specifications, measures real CrUX Core Web Vitals from the CrUX API, and scores AI visibility — providing the diagnostic data SEO teams need to fix organic ranking signal gaps.
When to choose which
Pricing context
FAQ
Ruler Analytics is a B2B marketing attribution platform that tracks the full customer journey from first anonymous visit to closed revenue. It uses first-party JavaScript tracking to capture every marketing touchpoint a prospect encounters — organic search visits, paid ad clicks, social referrals, email opens — and ties them to a specific visitor identity when the prospect converts via form fill, phone call, or live chat. When the lead is later closed as a deal in the CRM (Salesforce, HubSpot, Pipedrive), Ruler pulls the closed revenue value and syncs it back to the originating marketing sources with attribution applied across the full multi-touch journey. This allows B2B marketers to answer: "which channels are driving closed revenue, not just leads?" — a critical distinction for businesses with long sales cycles where lead quality varies significantly by source.
Ruler Analytics and DeepSEOAnalysis serve opposite ends of the organic SEO value chain. DeepSEOAnalysis identifies technical problems that prevent pages from ranking — slow LCP, invalid structured data, broken canonicals, crawl blocks — and fixing these problems improves organic rankings, which increases organic traffic volume and lead quality. Ruler Analytics then measures the business outcome of that organic traffic by attributing closed-won revenue back to organic search as its source, demonstrating in revenue terms what the SEO investment actually produced. Used together: DeepSEOAnalysis diagnoses why organic traffic is underperforming and provides the fixes; Ruler Analytics quantifies the revenue impact of the resulting organic traffic in terms that a CFO or CEO can evaluate. Many B2B marketing teams run both — the SEO team uses DeepSEOAnalysis to maintain technical page quality, while the demand gen team uses Ruler to report organic channel ROI to leadership.
Ruler Analytics is not a direct replacement for Google Analytics — the two tools measure different things, though they overlap on traffic attribution. Google Analytics 4 provides session-level traffic data, pageviews, engagement metrics, and goal conversions with session-scoped attribution. Ruler Analytics provides revenue-level attribution by integrating with CRM data to tie closed deals back to the originating marketing source across multi-session journeys — something GA4 cannot do natively for B2B businesses with offline CRM conversions. Most B2B teams run both: Google Analytics for site engagement and funnel metrics, and Ruler for closed-revenue attribution. Ruler also adds phone call tracking via dynamic number insertion, which GA4 does not provide natively. For organic SEO health, neither tool is a substitute for DeepSEOAnalysis, which audits the technical ranking signals (CrUX CWV, structured data, canonical, crawlability) that determine whether organic sessions reach Google at all.
Ruler Analytics tracks organic search as a traffic source and attribution channel, but it does not measure organic SEO performance signals. Ruler can tell you that a closed deal originated from organic search (and which keyword triggered the first visit, if available), and can attribute revenue back to organic as a source — but it does not measure Core Web Vitals, structured data validity, crawl depth, canonical configuration, or any of the technical signals that determine organic rankings. For those signals, DeepSEOAnalysis provides CrUX p75 LCP, INP, and CLS field data from real users, schema.org structured data validation, canonical and hreflang auditing, and 80+ technical SEO checks. The practical workflow: use DeepSEOAnalysis to identify and fix technical issues suppressing organic rankings, then use Ruler Analytics to measure and report the revenue generated by the organic traffic that results.
Use Ruler Analytics if you are a B2B marketing team with long sales cycles and CRM-managed deal pipelines (Salesforce, HubSpot, Pipedrive) who need to prove marketing ROI in revenue terms beyond lead volume — particularly if phone calls are a primary conversion channel and you need call tracking alongside form fill attribution. Ruler is most valuable when leadership wants to know which marketing channels are actually closing deals, not just generating traffic or leads. Use DeepSEOAnalysis if you need to audit the technical health of your website for organic search — checking whether your pages meet Google's Core Web Vitals thresholds using real CrUX field data, validating structured data for rich result eligibility, identifying crawlability issues, and scoring AI visibility for Google AI Overviews. Many B2B teams need both: Ruler to attribute closed revenue to organic search and prove SEO is worth the investment, and DeepSEOAnalysis to maintain the technical quality of the organic channel that Ruler measures.
Paste a URL and get the complete technical SEO, Core Web Vitals, structured data, internal linking, CMS, and AI-visibility audit.
Run a free audit →