HONEST ALTERNATIVE · SEO + AI VISIBILITY

DeepSEOAnalysis vs STAT

STAT (acquired by Moz in 2018) is an enterprise rank tracking and SERP analytics platform specialising in large-scale daily keyword rank tracking, SERP feature analysis, local rank tracking across locations, share of voice measurement, and competitive SERP landscape monitoring. DeepSEOAnalysis is a technical SEO and Core Web Vitals audit tool that reports CrUX p75 CWV — the exact Google ranking signal — alongside structured data validation and full technical SEO auditing, on demand at no cost.

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At a glance

STAT vs DeepSEOAnalysis

The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.

STAT alternative comparison
CriterionCompetitorDeepSEOAnalysis
Primary purposeEnterprise rank tracking — daily rankings for large keyword sets with SERP feature dataTechnical SEO audit — CrUX CWV, structured data, canonical, hreflang, AI visibility
Rank tracking scaleEnterprise scale — 100k+ keywords, daily updates, multi-location trackingNot provided — technical SEO audit scope
SERP feature trackingTracks which SERP features (featured snippets, local pack, images) pages win/loseNot provided; structured data check identifies schema eligibility for rich results
Share of voiceShare of voice metrics across keyword sets — your % of available clicksNot provided — technical SEO audit scope
CWV data sourceNot provided — STAT focuses on rank tracking, not CWV measurementCrUX p75 — Google's actual ranking signal from all Chrome sessions
Structured data validationNot providedFAQPage, Product, Article, BreadcrumbList, HowTo, Review schema validation
AI visibility scoringNot providedGEO score: FAQPage/HowTo schema, AI crawler access, question-heading ratio, llms.txt
Target audienceEnterprise SEO teams and large agencies with high keyword volume requirementsSEO and marketing teams at any company size — no enterprise contract required
PricingEnterprise pricing — contact Moz for STAT pricing. Typically $500+/month at enterprise scale.$0 ungated / Pro $24/mo / Agency $89/mo

What each product is

What makes these two tools different?

STAT

STAT is best understood as a suite.

STAT provides enterprise-scale rank tracking: daily rank checking for large keyword sets (100k+ keywords), granular location-based rank tracking (track rankings at city or postcode level), SERP feature tracking (track which SERP features your pages win or lose — featured snippets, local pack, images, knowledge panels), share of voice metrics (your share of clicks across a keyword set), and competitive SERP landscape analysis. STAT is designed for enterprise SEO teams and agencies managing large keyword portfolios who need data at a scale and granularity beyond standard rank tracking tools.

DeepSEOAnalysis

DeepSEOAnalysis is an ungated audit.

DeepSEOAnalysis provides on-demand technical SEO auditing including CrUX p75 CWV — the actual data Google uses for Core Web Vitals ranking — alongside structured data validation, canonical hygiene, redirect chain analysis, hreflang checking, and AI visibility scoring. No enterprise contract, no setup required. Where STAT tracks ranking positions for large keyword sets over time, DeepSEOAnalysis audits the technical health of pages that need to rank — addressing the underlying technical issues that affect ranking performance.

When to choose which

Pick the tool that matches the job.

Choose STAT when…

  • Enterprise-scale daily rank tracking — 100k+ keywords updated daily, beyond standard tools
  • Granular local rank tracking — city and postcode-level positions for multi-location businesses
  • SERP feature tracking — know when you win or lose featured snippets, local pack, image results
  • Share of voice reporting — competitive click share across entire keyword portfolios

Choose DeepSEOAnalysis when…

  • CrUX p75 CWV — Google's actual ranking signal; STAT does not provide CWV data
  • Full technical SEO audit: structured data, canonical, hreflang, redirect chains — all in one report
  • No enterprise contract, no setup — instant audit of any URL at no cost
  • AI visibility scoring alongside CWV and technical SEO in a single comprehensive on-demand report

Pricing context

What you pay for — and what stays free.

STAT

  • STAT is enterprise-priced through Moz — contact Moz for pricing. Typically starts at several hundred dollars per month depending on keyword volume and location count.

DeepSEOAnalysis

  • Anonymous full audit: $0, no signup and no email gate.
  • Free account: saved reports and one monitored site.
  • Pro is $24/mo for monitoring five sites; Agency is $89/mo for 25 sites and white-label workflows.

FAQ

Common questions

What is STAT Search Analytics?

STAT is an enterprise rank tracking and SERP analytics platform acquired by Moz in 2018. It provides daily keyword rank tracking at enterprise scale (100,000+ keywords), granular geographic tracking (city and postcode-level positions), comprehensive SERP feature tracking (which SERP features each URL wins or loses — featured snippets, local pack, images, video, knowledge panels, reviews), share of voice metrics across keyword portfolios, and competitive landscape analysis. STAT is used by large enterprise SEO teams and agencies who need rank data at a scale and granularity that standard rank tracking tools cannot handle cost-effectively.

What is the difference between STAT and standard rank tracking tools?

Standard rank tracking tools (Ahrefs, Semrush, Moz Pro, SERPWatcher) check rankings for hundreds to low thousands of keywords. STAT is designed for enterprise keyword sets — tens or hundreds of thousands of keywords checked daily. The scale difference matters for enterprise brands with large content libraries, e-commerce sites with product-level rankings to track, or agencies managing large client portfolios. STAT also provides deeper SERP feature tracking and share of voice reporting that most standard tools lack. The trade-off is pricing — STAT is enterprise-priced, not suitable for small to mid-size businesses or teams without a large keyword tracking requirement.

Does STAT provide Core Web Vitals data?

STAT does not provide Core Web Vitals data — it is a rank tracking and SERP analytics tool, not a performance measurement tool. For Core Web Vitals data aligned with Google's ranking assessment, CrUX p75 from Google Search Console or DeepSEOAnalysis is the relevant source. DeepSEOAnalysis provides CrUX p75 LCP, CLS, and INP — the actual field data Google uses for the Core Web Vitals ranking signal — as part of the on-demand technical SEO audit.

Who should use STAT vs DeepSEOAnalysis?

Different tools for different needs. STAT is for enterprise SEO teams and large agencies that need daily rank tracking at scale — tracking 10,000–500,000+ keywords, with city-level location granularity, SERP feature changes, and share of voice reporting. It is fundamentally a ranking data platform. DeepSEOAnalysis is for SEO and marketing teams who need to audit and improve the technical health of specific pages — CrUX CWV, structured data validity, canonical correctness, hreflang, redirect chains, and AI visibility. DeepSEOAnalysis addresses "why does this page have technical issues?" while STAT addresses "what are our current ranking positions across this large keyword set?".

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