HONEST ALTERNATIVE · SEO + AI VISIBILITY
Swydo is a marketing reporting and KPI monitoring platform for agencies — 30+ connectors for Google Ads, Meta Ads, GA4, Search Console, and more, white-label client report builder, and threshold-based KPI alerts, starting at approximately $49/month. DeepSEOAnalysis is a free technical SEO audit tool — CrUX p75 Core Web Vitals from real Chrome users, structured data validation, canonical and hreflang checks, and AI visibility scoring, on demand at no cost. These tools serve different functions: Swydo serves agencies reporting paid-channel and analytics performance to clients; DeepSEOAnalysis serves SEO teams auditing the technical health of websites for organic search.
At a glance
The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.
| Criterion | Competitor | DeepSEOAnalysis |
|---|---|---|
| Primary purpose | Marketing reporting and KPI monitoring for agencies — connects 30+ data sources (Google Ads, Facebook Ads, GA4, Google Search Console, LinkedIn Ads, and more) to build automated white-label client reports and set KPI threshold alerts across paid and organic channel data | Technical SEO audit — crawl-based analysis of a website's technical health, CrUX p75 Core Web Vitals, structured data validity, AI visibility signals, and on-page SEO across 80+ checks |
| Marketing data connectors | 30+ native connectors covering paid media (Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads), web analytics (GA4, Adobe Analytics), SEO (Google Search Console, SEMrush), and social (Facebook, Instagram, Twitter/X) — data pulled via API on a configurable refresh schedule | No marketing data connectors — DeepSEOAnalysis does not pull data from ad platforms, analytics tools, or social networks. It crawls live HTTP responses and the CrUX API directly |
| White-label reporting | Full white-label client report builder — custom logo, brand colours, client-specific report URLs, scheduled PDF delivery, and a drag-and-drop report editor with pre-built widget templates for common agency report formats. Reports are shareable via a white-labelled URL | White-label audit workflows on Agency plan ($89/mo) — branded audit reports for clients, custom domain support, and agency-level site management. Core audit data (CWV, structured data, technical checks) is DeepSEOAnalysis's native output, not a dashboard of pulled third-party metrics |
| KPI monitoring and alerts | KPI threshold monitoring across connected data sources — set alert rules on any metric (e.g., CPC above £2.00, CTR drops below 1.5%, conversions fall more than 20% week-over-week) with email notifications when thresholds are breached. Monitors paid and analytics data on the Swydo refresh schedule | Technical SEO monitoring — weekly crawl-based checks for Core Web Vitals regressions, structured data errors, canonical changes, robots.txt modifications, and on-page SEO changes. Alerts on CrUX p75 threshold crossings (LCP, INP, CLS against Google's Good/Needs Improvement/Poor boundaries) |
| CWV data | No Core Web Vitals data — Swydo connects to Google Analytics and Google Search Console but does not pull or display CrUX field data for LCP, INP, or CLS. Page experience signals are not part of Swydo's reporting scope | CrUX p75 field data — LCP, INP, and CLS from real Chrome users, segmented by mobile and desktop, against Google's exact Good/Needs Improvement/Poor thresholds. The same data Google uses as a Page Experience ranking signal |
| Structured data | No structured data validation — Swydo reports on marketing performance metrics and KPIs, not page-level HTML or JSON-LD schema markup | Full schema.org structured data validation across all major types — LocalBusiness, Article, FAQPage, Product, BreadcrumbList — with required property checks and rich result eligibility assessment |
| Technical SEO audit | No technical SEO capability — Swydo is a marketing reporting and monitoring platform, not an SEO audit tool. It does not crawl web pages, audit canonical tags, hreflang, redirect chains, robots.txt, sitemap, broken links, or AI visibility signals | Full technical SEO audit: canonical configuration, hreflang validation, redirect chain detection, robots.txt analysis, XML sitemap checks, broken internal links, orphan pages, and AI visibility scoring (llms.txt, AI crawler access, FAQPage schema, GEO score) |
| Target audience | Digital marketing agencies managing multiple client accounts across paid media, SEO, and social channels who need automated white-label reporting, consolidated multi-source dashboards, and KPI alert monitoring to reduce manual report production time | SEO professionals, developers, and site owners who need to diagnose technical SEO issues, verify Core Web Vitals against Google's ranking signal thresholds, and validate structured data for rich result eligibility |
| Pricing | Starts at approximately $49/month — pricing scales by number of report users and connected data sources. Agency plans with more users, more data source connections, and white-label features are available at higher tiers. See swydo.com for current pricing | Free — no account, no subscription, no credit card required for a full technical SEO and CWV audit. Paid plans (Pro $24/mo, Agency $89/mo) add monitoring, multi-site tracking, and white-label workflows |
What each product is
Swydo is best understood as an agency reporting automation layer: it connects to 30+ marketing data sources, pulls performance metrics on a configurable schedule, and formats them into white-label reports delivered automatically to clients — eliminating the manual data export and assembly that dominates agency reporting workflows.
DeepSEOAnalysis is best understood as a technical SEO diagnostic layer: it crawls the live server HTML of any website, validates structured data against Google's specifications, measures real CrUX Core Web Vitals from the CrUX API, and scores AI visibility — providing the organic search health data that marketing reporting platforms do not cover.
When to choose which
Pricing context
FAQ
Swydo is a marketing reporting and monitoring platform built for digital marketing agencies. It connects to more than 30 data sources — including Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, GA4, Google Search Console, and social media platforms — and pulls that data into automated, white-label client reports. Agencies use Swydo to replace manual monthly reporting: rather than exporting data from each platform and assembling a client-facing PDF or slide deck, Swydo pulls the data automatically, formats it using a drag-and-drop report builder, and delivers scheduled reports to clients via a branded URL or PDF email. Swydo also includes KPI monitoring with threshold-based email alerts — agencies can set rules to be notified when a client's CPC rises above a target, CTR falls below a benchmark, or conversion volume drops week-over-week. Swydo is primarily a paid-channel and analytics reporting tool; it does not crawl websites, audit technical SEO, or measure Core Web Vitals.
Marketing reporting — which is what Swydo does — aggregates performance data from paid media, analytics, and social platforms to answer "how are our campaigns performing?" It measures impressions, clicks, conversions, cost, ROAS, CTR, and other marketing KPIs across Google Ads, Meta Ads, GA4, and similar sources. Technical SEO audit — which is what DeepSEOAnalysis does — crawls the live HTML of a website and measures the signals Google uses as organic ranking factors: CrUX p75 Core Web Vitals (LCP, INP, CLS from real Chrome users), JSON-LD structured data validity against Google's specifications, canonical tag configuration, hreflang implementation, redirect chains, robots.txt rules, XML sitemap health, and AI visibility signals including llms.txt and GEO scoring. Marketing reporting serves performance marketing teams managing paid budgets; technical SEO audit serves SEO teams diagnosing organic ranking issues. Agencies often need both: Swydo for paid and analytics reporting dashboards, DeepSEOAnalysis for technical SEO health checks on client sites.
Swydo connects to Google Search Console via API and can pull impressions, clicks, CTR, and average position data by query and page into client reports. This gives agencies a way to include organic search performance in the same report as paid channel data — useful for showing clients a full-picture view of their search presence. However, Swydo's Google Search Console integration reports on GSC's existing data (which Google collects and surfaces through the GSC API) — it does not crawl the website independently, audit technical SEO signals, or measure Core Web Vitals from the CrUX API. For agencies that need to both report on GSC performance data (Swydo) and diagnose why organic rankings are not improving despite good content (technical SEO audit, CWV, structured data gaps), DeepSEOAnalysis provides the diagnostic layer that Swydo's reporting layer does not cover.
Use Swydo if you are a digital marketing agency producing regular client-facing reports across paid media and analytics channels — Google Ads, Meta Ads, GA4, LinkedIn Ads, and similar — and you need white-label automated reporting that saves hours of manual data export and formatting each month. Swydo's KPI alert monitoring is also valuable if you need to be notified immediately when a client's campaign performance drops below a threshold without logging into each platform individually. Use DeepSEOAnalysis if you need to audit the technical health of a website for organic search: diagnosing Core Web Vitals failures using real CrUX field data segmented by mobile and desktop, validating JSON-LD structured data for rich result eligibility, identifying crawlability problems (broken canonical tags, redirect chains, robots.txt errors), and scoring AI visibility for Google AI Overviews and Perplexity. Many agencies use both: Swydo for paid-channel client reporting, DeepSEOAnalysis for technical SEO health audits on the same clients' websites — they address complementary needs without overlapping.
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