HONEST ALTERNATIVE · SEO + AI VISIBILITY
Wicked Reports is a long-window click-based attribution platform designed for info product, coaching, and SaaS businesses that need to track revenue back to marketing touchpoints across email, paid social, and search over extended conversion windows. DeepSEOAnalysis is a technical SEO and Core Web Vitals audit tool that reports CrUX p75 CWV — Google's actual ranking signal — alongside structured data validation and full technical SEO auditing, free and on demand.
At a glance
The useful answer is not “which tool is best?” It is which tool fits the job you need done this week.
| Criterion | Competitor | DeepSEOAnalysis |
|---|---|---|
| Primary purpose | Multi-touch marketing attribution — track which email, ad, or organic touchpoint initiated and closed a sale across a long conversion window | Technical SEO audit — audit a URL for CrUX p75 Core Web Vitals, structured data, canonical, hreflang, AI visibility, and full technical SEO health |
| Click-based attribution | Long-window cross-channel click attribution tracking email clicks, ad clicks, and organic search visits across the full customer journey from first touch to purchase | No click-based attribution — DeepSEOAnalysis measures organic search ranking signals, not the downstream revenue contribution of individual marketing touchpoints |
| Email-to-purchase attribution | Attributes purchases to email campaigns in Infusionsoft/Keap, ActiveCampaign, and Klaviyo — connecting email clicks to eventual purchase even weeks or months later | No email-to-purchase attribution — DeepSEOAnalysis does not track email campaigns or connect email engagement to conversion events |
| Organic search attribution | Tracks organic search as a traffic channel contributing to multi-touch conversion paths — records organic search visits as touchpoints in the attribution model alongside paid and email | CrUX p75 field data measures how Google perceives the page experience of organic search landing pages — a ranking signal input, not a revenue attribution output |
| CWV data | No direct Core Web Vitals data — Wicked Reports collects marketing click and conversion data, not page experience field data from Google CrUX | CrUX p75 field data — the same CWV data Google uses as a ranking signal, segmented by phone and desktop, including LCP, INP, and CLS at the 75th percentile |
| Structured data | No structured data auditing — Wicked Reports is a marketing attribution platform, not an SEO or technical web audit tool | Schema.org structured data validation across all major types; identifies missing, invalid, or incomplete markup that affects rich result eligibility and AI-visibility |
| Technical SEO | No technical SEO capability — Wicked Reports focuses on marketing attribution and revenue reporting, not crawlability, indexing, or on-page SEO signals | Full technical SEO audit including canonical tags, hreflang, structured data validation (LocalBusiness, FAQPage, Product, Article), robots.txt, sitemap, and AI visibility checks |
| Target audience | Info product creators, coaches, and SaaS businesses with longer sales cycles that need to attribute revenue to specific email, social, or search touchpoints across extended conversion windows | SEO professionals, developers, and website owners who need to diagnose and fix technical SEO issues and verify that pages meet Google's ranking signal requirements |
| Pricing | Wicked Reports pricing starts from $250/month — check wickedreports.com for current pricing | Free — no account, no credit card, no gating; run an audit on any URL immediately |
What each product is
Wicked Reports is a multi-touch marketing attribution platform built for businesses with longer sales cycles — info products, coaching, and SaaS. It tracks long-window, click-based attribution across email, paid social, organic search, and paid search, and integrates with Infusionsoft/Keap, ActiveCampaign, Klaviyo, Facebook Ads, and Google Ads to attribute revenue back to the original marketing touchpoint.
DeepSEOAnalysis is a free technical SEO + AI-visibility audit: CrUX Core Web Vitals, structured data validation, crawl/indexation checks, CMS-aware fixes, and GEO scoring — with a shareable report and no email gate.
When to choose which
Pricing context
FAQ
Wicked Reports is a multi-touch marketing attribution platform built for businesses with longer sales cycles — particularly info product creators, online coaches, and SaaS companies. It tracks customer touchpoints across email campaigns (Infusionsoft/Keap, ActiveCampaign, Klaviyo), paid social (Facebook Ads, Instagram Ads), paid search (Google Ads), and organic search visits, and attributes revenue back to the marketing touchpoints that initiated and closed the sale. Wicked Reports is designed to solve the attribution problem for businesses where a customer may click an email, visit via a Facebook ad, and then convert weeks or months later through a Google search — a conversion path that standard last-click attribution tools misattribute.
Long-term click attribution tracks the full sequence of marketing touchpoints a customer interacts with before purchasing, across an extended time window — often 30, 60, or 90 days or more. For info product and coaching businesses, customers frequently discover a brand through a Facebook ad or podcast, subscribe to an email list, receive nurture emails over several weeks, and eventually purchase after clicking a promotional email or returning directly. Standard last-click attribution assigns the full sale value to the final click (often a direct visit or branded search), making the email campaign and the original Facebook ad appear worthless. Long-term click attribution models like Wicked Reports distribute credit across all meaningful touchpoints, giving marketers accurate data on which channels and campaigns actually drive revenue across the full buyer journey.
Wicked Reports does not directly affect SEO ranking and does not provide the signals Google uses to rank pages. It tracks organic search as one channel in a multi-touch attribution model — recording organic search visits as touchpoints in the revenue path — but it does not measure or improve the technical SEO factors that determine whether a page ranks in the first place. Core Web Vitals (LCP, INP, CLS at the 75th percentile from real users), structured data validity, canonical configuration, and crawlability are the signals Google uses to assess page quality and ranking eligibility. These are measured by technical SEO audit tools such as DeepSEOAnalysis, not by attribution platforms. Wicked Reports tells you how much revenue organic search contributed after a page ranked; DeepSEOAnalysis tells you whether the page meets the technical requirements to rank at all.
Use Wicked Reports if you run email marketing campaigns to a list in Infusionsoft/Keap, ActiveCampaign, or Klaviyo alongside paid social or paid search, and you need to understand which combination of touchpoints drives revenue across a multi-week or multi-month conversion window. It is particularly valuable for info product launches, evergreen funnel attribution, and coaching programme sales where last-click data misrepresents the real contribution of top-of-funnel marketing. Use DeepSEOAnalysis if you need to diagnose why your website or landing pages are underperforming in Google organic search — checking CrUX p75 Core Web Vitals against Google's ranking signal thresholds, validating structured data for rich results, or identifying technical SEO issues preventing pages from being indexed or ranked. Many info product and coaching businesses benefit from both: Wicked Reports to understand which marketing touchpoints generate revenue, and DeepSEOAnalysis to ensure the organic search channel those touchpoints flow through is technically healthy.
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