GHOST SEO AUDIT · CANONICALS · JSON-LD · AI VISIBILITY
Free Ghost CMS SEO Audit
Ghost handles the basics well — clean URLs, automatic sitemaps — but leaves gaps in JSON-LD completeness, tag archive thin content, and AI visibility that a generic tool won't catch. DeepSEOAnalysis audits Ghost sites with context.
WHAT WE CHECK
6 Ghost-specific SEO checks
Beyond the 80+ general checks, the engine applies Ghost-aware analysis when it detects a Ghost-hosted site.
Canonical tag accuracy
Ghost sets canonical tags automatically, but custom domains, CDN setups, or Ghost Pro hosting can cause canonical mismatches — where the canonical points to a different URL than the page being served. The audit verifies every canonical matches its page URL and flags self-referencing canonical issues.
Open Graph image accuracy
Ghost generates OG images from the post's feature image. The audit verifies the og:image URL is reachable, returns a 200 status, and meets the 1200×630 minimum recommended dimensions. Missing or under-sized OG images reduce click-through from social shares and AI-generated link previews.
Article JSON-LD completeness
Ghost outputs Article JSON-LD on posts, but the schema is often incomplete: author `@id` references that resolve to nothing, missing `image` or `dateModified` properties, and `publisher` objects without a logo. The audit validates all Ghost JSON-LD against Schema.org requirements and flags every missing or invalid property.
Tag and author archive thin content
Ghost generates /tag/ and /author/ archive pages that can have very low word counts — sometimes just the taxonomy name and a list of post cards. Google may classify these as thin content. The audit measures word count on archive pages, identifies those below threshold, and suggests adding descriptive copy or noindexing low-value archives.
Membership paywall crawl blockage
Ghost membership gates serve a truncated excerpt to crawlers while showing full content to subscribers. This creates a thin-content problem for paywalled posts: Google can't index the full article, so it ranks the truncated version. The audit detects paywall-blocked posts and flags those where the truncated version may trigger thin-content penalties.
AI visibility for Ghost
Ghost does not natively support llms.txt, and its FAQ handling requires custom theme templates. The audit checks all five AI visibility signals: AI crawler access in robots.txt, llms.txt presence, FAQPage/HowTo schema, question-form heading ratio in posts, and content chunkability — then shows what to configure or add to your Ghost theme.
HOW IT WORKS
Audit your Ghost site in 60 seconds
- Enter your Ghost domain. Works with Ghost Pro, self-hosted Ghost, and custom domains — no API keys or Ghost admin access needed.
- We crawl and analyse. The engine crawls up to 50 pages (free) or 1,000 pages (paid), validates Article JSON-LD on every post, checks canonical accuracy, measures Core Web Vitals, and evaluates all five AI visibility signals.
- You get a prioritised report. Critical issues first — paywall blocks, broken canonicals, invalid schema — then warnings, then enhancements. Every issue comes with a specific Ghost-themed fix.
FAQ
Questions about the Ghost SEO audit
Does DeepSEOAnalysis detect Ghost-specific SEO issues?
Yes. The engine detects Ghost signals — URL slug patterns, canonical tag structure, Ghost-generated JSON-LD, and tag/author archive patterns — and surfaces Ghost-specific guidance rather than generic recommendations.
Does Ghost handle SEO automatically?
Ghost handles some SEO well by default — clean URLs, automatic sitemap generation, and Article JSON-LD on posts. But common issues remain: tag archives with thin content, paywall-blocked posts that crawlers can't index, missing author schema data, and no native support for llms.txt or FAQPage schema. The audit finds these gaps.
Will the audit detect content behind a Ghost membership paywall?
Yes. The audit identifies posts where Ghost's membership gate prevents crawlers from accessing the full content. Paywalled posts show a truncated excerpt to Googlebot, which can cause thin-content flags and may reduce how well they rank. The report flags these and shows options.
Is the Ghost SEO audit free?
Yes. The full audit is free with no signup and no email gate. Paid plans add saved history, scheduled monitoring, and agency features.