Does IONOS Website Builder support custom meta titles and descriptions?

Yes. IONOS Website Builder (formerly 1&1 MyWebsite) provides per-page SEO settings in the page editor. Each page has separate fields for SEO Title, Meta Description, and Search Preview. The title field is used as the HTML tag; the description becomes the meta description. IONOS Website Builder Pro plans include additional SEO features. The default IONOS page title includes the site name as a suffix; this can be customised in the global SEO settings. IONOS also includes a built-in Google Search Console integration that allows sitemap submission and basic coverage monitoring.

Can I add JSON-LD structured data to IONOS Website Builder?

Yes, on IONOS Website Builder Pro plans that include a custom HTML widget or code injection capability. The IONOS Website Builder Pro plan includes a "Custom Widget" or "HTML Element" that accepts arbitrary HTML code — JSON-LD script blocks can be placed in this element for per-page structured data. For site-wide JSON-LD (Organisation, WebSite schema), IONOS\'s settings include a head code injection field in some plan tiers. Basic IONOS Website Builder plans have limited or no custom code injection. IONOS MyWebsite Now (the newer builder version) and IONOS Website Creator have different feature sets — the JSON-LD injection capability varies by product version and plan.

Does IONOS Website Builder generate a sitemap automatically?

Yes. IONOS Website Builder automatically generates and maintains a sitemap.xml at yourdomain.com/sitemap.xml. The sitemap updates when pages are added, removed, or published. IONOS provides a built-in Google Search Console connection that can submit the sitemap automatically. Custom domain sites use the custom domain URL in the sitemap. IONOS also includes Bing Webmaster Tools integration on some plans, allowing simultaneous sitemap submission to both Google and Bing.

How does DeepSEOAnalysis audit an IONOS website?

DeepSEOAnalysis audits any publicly accessible URL, including IONOS Website Builder pages. The audit checks: meta title and description quality, canonical tag correctness (IONOS generates canonicals to your custom domain), structured data validity for any JSON-LD you\'ve added via custom HTML, real CrUX field data for Core Web Vitals (LCP, CLS, INP from real Chrome users), robots.txt configuration including AI crawler access, broken outbound links, and the five-signal AI visibility score. No IONOS account access is required — submit your page URL and receive an instant audit.

IONOS Website Builder SEO audit

IONOS Website Builder (formerly 1&1 MyWebsite) is one of Europe's largest website builders, offering per-page meta tag settings, automatic sitemap generation, and a Google Search Console integration. Custom JSON-LD structured data is available on Pro plans via custom HTML elements, and llms.txt is not achievable through the standard interface. DeepSEOAnalysis audits your IONOS site's technical health with real Chrome user performance data and AI visibility scoring.

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What we check on IONOS Website Builder sites

Meta tags and SEO settings

SEO Title field quality and keyword placement in IONOS page settings
Meta description — IONOS per-page description field; must be manually entered
Site name suffix in title tags — configurable in global IONOS SEO settings
Open Graph tags — IONOS generates basic OG tags from SEO settings for social sharing

Canonical URL and domain configuration

Canonical tag correctness — IONOS generates canonicals to custom domain on paid plans
Redirect from IONOS subdomain to custom domain — canonical implications
URL slug quality — IONOS allows custom slugs on most plans; keyword-rich slugs recommended
HTTPS — IONOS includes free SSL certificates on all plans with custom domains

Structured data via custom HTML

JSON-LD via Custom Widget — availability depends on IONOS plan; Pro plans required
FAQPage schema server-rendering — must be in initial HTML response, not JavaScript-injected
LocalBusiness schema for local business IONOS sites — property-level validation
Property-level validation: exact missing required fields with corrected JSON-LD examples

Sitemap and crawlability

Auto-generated sitemap.xml completeness and URL inclusion
robots.txt analysis — IONOS controls robots.txt; typically allows all crawlers by default
AI crawler access: GPTBot, ClaudeBot, PerplexityBot, Google-Extended in robots.txt
llms.txt — not achievable via standard IONOS Website Builder interface (platform limitation)

Core Web Vitals (CrUX field data)

LCP: IONOS builder hero image loading and fetchpriority optimisation
CLS: IONOS font loading and image dimension specification across builder sections
INP: IONOS builder JavaScript impact on interaction responsiveness
p75 real Chrome user CrUX data — IONOS CDN performance variability by geography

AI visibility assessment

AI crawler access in robots.txt — IONOS default allows; verify no customisation blocks AI bots
llms.txt absence — standard IONOS Website Builder platform limitation
FAQPage schema via custom HTML — plan-dependent; check server-rendering in initial HTML
Question-heading ratio in section headings: H2/H3 headings as explicit questions
Content chunkability: average section word count for AI extractability

IONOS Website Builder SEO: product range and capabilities

IONOS offers multiple website building products under different names — IONOS Website Builder, IONOS MyWebsite Now, and IONOS Website Creator — with different feature sets and SEO capabilities. The shared foundation across products: per-page meta title and description settings, automatic sitemap generation, HTTPS via free SSL certificates, and a Google Search Console integration. The SEO differentiation between plans primarily lies in custom code injection capability for JSON-LD structured data and additional marketing integrations.

For local businesses using IONOS Website Builder, the platform's LocalBusiness schema support is a key consideration. IONOS may auto-generate some business schema elements for the built-in business listing features, but full LocalBusiness JSON-LD (with geo coordinates, opening hours, NAP data, and service area) typically requires manual injection via the custom HTML widget on Pro plans. Running a DeepSEOAnalysis audit on your IONOS local business page confirms whether the structured data is present, server-rendered, and property-complete for local rich result eligibility.

IONOS is part of United Internet AG (alongside domains.com and 1&1 Ionos), giving it significant CDN and infrastructure scale. This generally results in good TTFB (Time to First Byte) performance for IONOS-hosted sites. However, Core Web Vitals for LCP and INP depend on the specific builder templates and scripts used, not just infrastructure speed — real CrUX field data from actual Chrome users is more relevant for SEO purposes than Lighthouse lab scores, which is why DeepSEOAnalysis uses CrUX data rather than simulated performance.

Frequently asked questions

Does IONOS Website Builder support custom meta titles and descriptions?: Yes. IONOS Website Builder (formerly 1&1 MyWebsite) provides per-page SEO settings in the page editor. Each page has separate fields for SEO Title, Meta Description, and Search Preview. The title field is used as the HTML <title> tag; the description becomes the meta description. IONOS Website Builder Pro plans include additional SEO features. The default IONOS page title includes the site name as a suffix; this can be customised in the global SEO settings. IONOS also includes a built-in Google Search Console integration that allows sitemap submission and basic coverage monitoring.
Can I add JSON-LD structured data to IONOS Website Builder?: Yes, on IONOS Website Builder Pro plans that include a custom HTML widget or code injection capability. The IONOS Website Builder Pro plan includes a "Custom Widget" or "HTML Element" that accepts arbitrary HTML code — JSON-LD script blocks can be placed in this element for per-page structured data. For site-wide JSON-LD (Organisation, WebSite schema), IONOS\'s settings include a head code injection field in some plan tiers. Basic IONOS Website Builder plans have limited or no custom code injection. IONOS MyWebsite Now (the newer builder version) and IONOS Website Creator have different feature sets — the JSON-LD injection capability varies by product version and plan.
Does IONOS Website Builder generate a sitemap automatically?: Yes. IONOS Website Builder automatically generates and maintains a sitemap.xml at yourdomain.com/sitemap.xml. The sitemap updates when pages are added, removed, or published. IONOS provides a built-in Google Search Console connection that can submit the sitemap automatically. Custom domain sites use the custom domain URL in the sitemap. IONOS also includes Bing Webmaster Tools integration on some plans, allowing simultaneous sitemap submission to both Google and Bing.
How does DeepSEOAnalysis audit an IONOS website?: DeepSEOAnalysis audits any publicly accessible URL, including IONOS Website Builder pages. The audit checks: meta title and description quality, canonical tag correctness (IONOS generates canonicals to your custom domain), structured data validity for any JSON-LD you\'ve added via custom HTML, real CrUX field data for Core Web Vitals (LCP, CLS, INP from real Chrome users), robots.txt configuration including AI crawler access, broken outbound links, and the five-signal AI visibility score. No IONOS account access is required — submit your page URL and receive an instant audit.