Kajabi SEO audit
Kajabi is an all-in-one platform for online courses, memberships, coaching programs, and digital products. Its website builder includes per-page SEO title and description fields, an automatic sitemap, and custom code blocks for JSON-LD structured data injection. llms.txt is not deployable via the standard Kajabi interface. DeepSEOAnalysis audits your Kajabi website's technical SEO with real Chrome user performance data and five-signal AI visibility scoring.
Audit your Kajabi site free →What we check on Kajabi websites
Meta tags and SEO settings
- SEO title field quality and keyword placement — distinct from display title in Kajabi
- Meta description — Kajabi per-page description field; defaults from post excerpt if not set
- Open Graph tags — Kajabi generates OG tags from SEO title, description, and feature image
- Global SEO settings — Kajabi site-level title suffix and default meta configuration
Canonical URL and domain configuration
- Canonical tag pointing to custom domain — Kajabi generates canonicals to your custom domain
- Custom domain SSL — Kajabi includes free SSL certificates for all connected custom domains
- URL slug quality — Kajabi allows custom slugs for pages and blog posts; keyword slugs recommended
- Redirect management — Kajabi includes a redirect manager for URL changes and migrations
Structured data via custom code
- JSON-LD in Custom Code blocks — FAQPage, HowTo, Course, Product schema injection
- Server-rendering check — JSON-LD must be in initial HTML response, not injected post-load
- Organisation schema in site header code — Kajabi's header code injection for global schema
- Property-level validation: missing required fields with corrected JSON-LD examples
Sitemap and crawlability
- Auto-generated sitemap.xml completeness — page, post, and product URL inclusion
- Robots.txt analysis — Kajabi controls robots.txt for your domain
- AI crawler access: GPTBot, ClaudeBot, PerplexityBot, Google-Extended in robots.txt
- llms.txt — not achievable via standard Kajabi interface (platform limitation)
Core Web Vitals (CrUX field data)
- LCP: Kajabi page hero image and above-fold content loading performance
- CLS: Kajabi font loading, image dimension specification, and layout stability
- INP: Kajabi's JavaScript bundles and interaction responsiveness
- p75 real Chrome user CrUX data — Kajabi CDN performance for your domain
AI visibility assessment
- AI crawler access in robots.txt — Kajabi default allows; verify no configuration blocks AI bots
- llms.txt absence — standard Kajabi platform limitation; not deployable via Kajabi interface
- FAQPage schema via custom code — plan-dependent access to custom code blocks
- Question-heading ratio: H2/H3 headings formatted as explicit questions in page content
- Content chunkability: average section word count for AI extractability
Kajabi SEO: course and membership platform considerations
Kajabi serves a specific use case — creator economy businesses selling online courses, memberships, coaching, and digital products — that has distinct SEO considerations. Most Kajabi site content falls into two categories: public marketing content (landing pages, blog posts, and sales pages that are indexed by Google) and gated course content (only accessible to enrolled members, typically noindexed or behind authentication). The SEO strategy for a Kajabi site focuses entirely on the public-facing marketing layer, since gated content doesn't benefit from organic search optimisation.
For Kajabi's blog functionality, the platform supports a standard blog with per-post SEO settings, category organisation, and RSS feed. The blog is the primary SEO content vehicle for most Kajabi users, as it allows publishing educational content that targets the informational and commercial investigation queries that precede course purchases. Running a DeepSEOAnalysis audit on Kajabi blog posts confirms that meta tags, canonical configuration, and structured data are correctly implemented before investing in content distribution and link building for those posts.
Kajabi's sales pages and landing pages for course products can benefit from Product or Course schema — structured data that describes the course, its price, instructor, and content. This can improve rich result eligibility in Google for course-specific queries. The JSON-LD for Course or LearningResource schema must be added via Kajabi's custom code block on the product landing page and verified as server-rendered in the initial HTML response — DeepSEOAnalysis confirms this as part of the structured data audit.
Frequently asked questions
- Does Kajabi support custom meta titles and descriptions?
- Yes. Kajabi provides per-page SEO settings for all page types: website pages, landing pages, blog posts, and product pages. Each page has a separate SEO title field and meta description field in the page editor\'s settings panel. The SEO title is distinct from the page display title, allowing you to optimise the SERP-displayed title independently of the visible heading. Kajabi also generates Open Graph tags from the SEO settings for social sharing previews. For blog posts, Kajabi uses the post title as the default SEO title and the first paragraph as the default meta description, both of which can be overridden in the post editor.
- Can I add JSON-LD structured data to Kajabi?
- Yes, via Kajabi\'s custom code blocks. Kajabi\'s page editor includes a Custom Code block that accepts HTML, including JSON-LD structured data script tags. For per-page structured data (FAQPage schema on a specific page, Product schema for a course, or HowTo schema on a tutorial page), add the JSON-LD in a Custom Code block on that page. For site-wide structured data (Organisation, WebSite), Kajabi\'s site-level settings include a header code injection field where script tags added appear on all pages. The DeepSEOAnalysis audit confirms whether your JSON-LD is server-rendered in the initial HTML response (required for Google to recognise it for rich results) rather than injected after page load via JavaScript.
- Does Kajabi generate an XML sitemap?
- Yes. Kajabi automatically generates and maintains a sitemap.xml accessible at yourdomain.com/sitemap.xml. The sitemap includes published website pages, blog posts, and public product pages. Unpublished pages, password-protected content, and subscriber-only content are excluded. Kajabi\'s sitemap updates automatically when pages are published or removed. However, the sitemap may not include all custom landing pages or content types depending on your Kajabi configuration — the DeepSEOAnalysis audit checks whether specific page URLs are properly included in Kajabi\'s auto-generated sitemap.
- How does DeepSEOAnalysis audit a Kajabi website?
- DeepSEOAnalysis audits any publicly accessible Kajabi page URL. The audit checks: meta title and description quality, canonical tag configuration (Kajabi generates canonical tags to your custom domain), structured data validity for any JSON-LD added via custom code blocks, real CrUX field data for Core Web Vitals (LCP, CLS, INP from actual Chrome users on Kajabi-hosted sites), robots.txt configuration including AI crawler access (GPTBot, ClaudeBot, PerplexityBot), broken outbound links, and five-signal AI visibility score. No Kajabi account access is required — submit any public Kajabi page URL for an instant audit.