Make SEO Audit

What DeepSEOAnalysis checks for Make

Frequently asked questions

Do Make scenario templates affect SEO?

Make (formerly Integromat) publishes public scenario template pages at make.com/en/templates for any app that has a Make integration. These pages are indexed by Google and rank for queries like "[your app] + [other app] automation" and "[your app] Make integration". When a user publishes a scenario template that uses your app, Make creates a public template page listing your app as a node in the automation flow — each of these pages carries Make\'s domain authority and can appear in Google results for integration and automation queries relevant to your brand. The Make App Directory (make.com/en/integrations) gives every listed app a dedicated page that Google indexes under Make\'s high-authority domain. Completing your Make integration listing with an accurate app description, category, and supported trigger/action names determines which integration queries that page ranks for — incomplete listings surface for fewer queries.

How can I use Make to automate SEO workflows?

Make\'s visual scenario builder and multi-step routing capabilities make it more powerful than Zapier for complex SEO automation workflows. Practical SEO use cases include: (1) Google Search Console → Google Sheets → Slack — pull new GSC query data on a schedule, filter for queries ranking in positions 4–10 (quick win candidates), and post them to a Slack channel for the content team. (2) Sitemap XML monitor — schedule a Make scenario to fetch your sitemap.xml daily and diff the URL list against the previous day\'s snapshot; alert on new or removed URLs. (3) CMS publish → IndexNow → Bing — trigger on a new post publication webhook from your CMS, format the URL payload, and POST it to the IndexNow endpoint for Bing and Yandex indexation. (4) Screaming Frog webhook → Notion database — pipe crawl result payloads into a structured Notion database for SEO issue tracking. (5) Google Analytics 4 → BigQuery → Looker Studio — automate the GA4 BigQuery export trigger and refresh a Looker Studio SEO dashboard on a daily schedule. Make\'s router module allows conditional branching — essential for workflows that handle multiple URL states or CMS event types differently.

What is the Make App Directory and how does it affect brand SEO?

The Make App Directory (make.com/en/integrations) is a publicly indexed catalogue of all apps with native Make integrations. Each app receives a dedicated listing page at make.com/en/integrations/[your-app] that Google indexes as a standalone URL. These pages rank for "[app name] Make integration", "[app name] Integromat", and "[app name] automation" queries — often appearing on page one for brand plus integration queries because of Make\'s domain authority. For SaaS companies, the Make App Directory listing is a durable brand SERP asset: it occupies SERP real estate for automation queries without requiring ongoing content investment from you. Optimise your Make listing by: using your exact brand name as displayed in your product (not an abbreviation), writing a description that includes your primary use case and the most common integration partner apps, and selecting the correct category in the Make directory since Make uses categories to power its own internal search.

How do Make automations affect website performance and Core Web Vitals?

Make runs automations server-side and does not directly execute JavaScript in the browser, so Make scenarios themselves do not affect front-end Core Web Vitals. However, the outputs and integrations created by Make can affect site performance in specific ways: (1) Make webhooks that trigger content updates in your CMS (new blog post, updated price, refreshed feed) can cause CDN cache invalidation events, briefly serving uncached responses with higher TTFB until the cache re-warms. Measure TTFB before and after Make-triggered content updates using a synthetic monitor. (2) Make can be used to inject third-party scripts or embed codes into pages — if a Make scenario automates the insertion of tracking pixels, chat widgets, or A/B test scripts into your CMS, each of those scripts carries INP and LCP cost on the pages they load on. (3) Make-driven form workflows (submitting form data to a CRM, sending a confirmation email, creating a task in a project tool) often use embedded third-party form providers whose JavaScript affects CWV. Use DeepSEOAnalysis to measure CrUX p75 LCP, INP, and CLS on pages that include Make-connected form embeds or webhook-triggered dynamic content.

How do I connect SEO tools via Make?

Make has native modules for several SEO-relevant platforms: Google Search Console (read performance data, list sitemaps), Google Analytics 4 (run reports, list accounts), Google Sheets (read/write for reporting automation), Airtable and Notion (SEO project management and content databases), WordPress (publish posts, update meta), HubSpot (sync content metrics to CRM), and HTTP/Webhook modules for any tool that exposes an API. For SEO tools without native Make modules — Ahrefs, Semrush, Moz, Screaming Frog, DeepSEOAnalysis — the HTTP module allows you to make authenticated API requests: set the URL, method, headers (including your API key as a Bearer token), and parse the JSON response within the Make scenario. The Make Iterator module is particularly useful for SEO workflows: it loops over an array of URLs (from a sitemap, a Google Sheet, or a crawl export) and applies a check or transformation to each URL in sequence, making bulk SEO operations feasible without custom code.

Make vs Zapier for SEO automation — which should I use?

Make and Zapier serve the same core use case — connecting apps without code — but differ in capability and cost in ways that matter for SEO workflows. Make is better for complex, multi-step SEO workflows: its router module enables conditional branching (handle 404 URLs differently from redirects; treat new content differently from updated content), its Iterator module loops over URL arrays natively (ideal for bulk URL status checks), and its data transformation tools (array aggregators, text parsers, JSON mappers) handle the unstructured outputs that SEO tools produce. Zapier is better for simple, two-step automations where reliability and ease of setup matter more than flexibility, and where your team is less technical. On cost: Make prices by operations (individual module executions in a scenario), while Zapier prices by tasks (one task per Zap run). Make is significantly cheaper for multi-step workflows — a five-module SEO scenario costs five operations per run in Make but only one task per run in Zapier, but Make\'s lower per-operation price makes it cheaper at scale. For SEO automation that involves looping over URL lists, conditional branching on status codes, or multi-destination data routing, Make is the more capable platform.