Spotify SEO Audit

What DeepSEOAnalysis checks for Spotify

Frequently asked questions

Does Spotify affect SEO?

Spotify contributes to SEO in several ways. Spotify artist pages (open.spotify.com/artist/[id]) and podcast show pages (open.spotify.com/show/[id]) are indexed by Google and appear in brand SERP results. For podcasts, Spotify is now the dominant podcast platform following Google\'s discontinuation of Google Podcasts in 2024 — Spotify podcast pages rank prominently for podcast name searches. For music artists, Spotify is typically the first result for artist name searches ahead of Wikipedia and official websites. Including Spotify URLs in Organization or Person schema sameAs connects your website entity to your Spotify presence. Spotify share links to tracks, albums, and episodes use og:image from the content itself, making the Spotify thumbnail rather than your website og:image the preview image.

What structured data should a podcast use on its website?

Podcasts should implement: (1) PodcastSeries schema on the main podcast page (name, description, webFeed pointing to RSS feed URL, author, image); (2) PodcastEpisode schema on individual episode pages (name, episodeNumber, partOfSeries linking to the show, description, datePublished, audio contentUrl if hosted on own site, duration). Google recommends PodcastSeries and PodcastEpisode for podcast discovery in Google Podcasts replacement systems. Additionally: (3) FAQPage or Article schema on show notes pages helps episode pages rank for query-matching topics; (4) Person schema for hosts with sameAs linking their Spotify profile and other platforms. Since Google Podcasts was discontinued in March 2024, Spotify and Apple Podcasts are the primary podcast discovery surfaces, but structured data on your own website still contributes to branded query results.

How should a music artist include Spotify in their website structured data?

Music artists should use Person or MusicGroup schema on their website with sameAs including their Spotify artist URL (open.spotify.com/artist/[spotify-artist-id]). The Spotify artist URL in sameAs signals entity consolidation — Google uses this to connect the website entity with the Spotify artist profile for Knowledge Panel data. Additionally: MusicAlbum schema on discography pages (name, byArtist, datePublished, numTracks, tracks array with MusicRecording); MusicRecording schema on individual track pages; Event schema for upcoming tour dates. The sameAs array for a music artist typically includes Spotify, Apple Music, SoundCloud, YouTube Music, Instagram, Twitter/X, and Facebook. The Spotify artist ID can be found in the artist page URL.

What happened to Google Podcasts and what does it mean for podcast SEO?

Google Podcasts was discontinued in March 2024. Google directed users to migrate their subscriptions and listening history to YouTube Music, which now handles podcast listening. For podcast SEO, this means: (1) Spotify is now the dominant podcast discovery platform — optimising your Spotify podcast page (description, episode titles, categories) is higher priority than before; (2) Apple Podcasts remains important for iOS users; (3) Google still indexes podcast content through standard web crawling — episode pages with structured data (PodcastEpisode schema), show notes, and transcripts are indexed and can rank in standard web search; (4) YouTube Podcasts (through YouTube Music) has become the Google-owned podcast surface — RSS-fed podcasts can be submitted to YouTube Podcasts for distribution; (5) Your own website with podcast structured data and episode transcripts remains the most Google-crawlable podcast content surface.

What og:image appears when a Spotify link is shared?

When a Spotify track, album, episode, or artist link is shared on social media or messaging apps, Spotify\'s own Open Graph data is used — the album artwork, podcast cover art, or artist photo from Spotify. Your website\'s og:image is only used when someone shares a link to your website, not a link to your Spotify page. For podcast brands, the most important og:image is the podcast cover art on Spotify (3000×3000px, minimum 1400×1400px per Spotify\'s specification) — this is what appears in Spotify link previews. For your website, ensure og:image is 1200×630px on episode pages and the main podcast page for when your website URL is shared rather than the Spotify URL.

How can a brand use Spotify for local SEO?

Spotify is less directly relevant to local SEO than other platforms. However, local and regional businesses with podcasts can use Spotify as a brand authority signal — a podcast about a local market, industry, or community topic positions the brand as a local expert. The Spotify show URL in Organization schema sameAs signals a multi-platform brand presence. For event promotion (concerts, local business events), Spotify artist pages include tour date integration (via Songkick or Bandsintown) which may appear as Event rich results. Music and entertainment businesses can also use Spotify Canvas (looping video on track pages) and Spotify Clips to increase brand presence on the platform.