STRUCTURED DATA · SEO GLOSSARY
FAQPage Schema
JSON-LD structured data that marks Q&A pairs on a page so search engines and AI systems can display and cite them directly.
Definition
FAQPage is a JSON-LD schema type (`@type: "FAQPage"`) that marks up question-and-answer content with machine-readable structure. Google uses it to generate rich results in SERPs (expandable Q&A entries below the main result). AI systems use it to identify pages with explicit answers to questions — making it a key GEO signal for AI-citation readiness.
Why it matters for SEO
FAQPage schema serves two audiences: search engines and AI systems. Google's rich results from FAQPage markup can increase SERP real estate and click-through rate. For GEO, AI systems that retrieve answers to questions look for explicitly labeled Q&A content — a `FAQPage` schema makes that labeling machine-readable rather than requiring inference. Pages with FAQ sections but no FAQPage schema leave citation potential on the table.
How DeepSEOAnalysis checks this
The audit checks every page for `FAQPage` JSON-LD. Pages with FAQ-style content (multiple question-answer pairs visible in the HTML) that lack `FAQPage` schema are flagged as a warning — this is an easily fixed gap. The audit also validates existing FAQPage schema for required properties: `@context`, `@type`, and a populated `mainEntity` array with `Question` items that each have an `acceptedAnswer`.
Useful tools and resources
GLOSSARY
Related terms
structured data
Structured Data
Machine-readable annotations added to HTML — usually JSON-LD — that explicitly describe what a page is about to search engines and AI systems.
Read definition →ai visibility
Generative Engine Optimization (GEO)
The practice of structuring content so that AI-powered answer engines can retrieve, understand, and cite it in generated responses.
Read definition →See how your site scores on FAQPage Schema.
The free DeepSEOAnalysis audit checks faqpage schema and 100+ other signals. Full report, no signup.
Run a free audit →