PERFORMANCE · SEO GLOSSARY
Page Experience
Google's umbrella ranking signal combining Core Web Vitals, mobile-friendliness, HTTPS, and absence of intrusive interstitials.
Definition
Page Experience is a set of ranking signals Google introduced in 2021 that evaluates how users perceive the experience of interacting with a page beyond its raw informational value. The components are: Core Web Vitals (LCP, INP, CLS — measured from real Chrome user data), mobile-friendliness (page renders correctly on phones), HTTPS (secure connection), and no intrusive interstitials (popups or overlays that block the main content on mobile). Google has indicated page experience is a tiebreaker — two otherwise equal pages will favor the one with better user experience signals.
Why it matters for SEO
Page Experience formalizes user experience signals as a ranking factor. Sites that load fast (LCP), don't shift layout (CLS), respond quickly to input (INP), work on mobile, are served over HTTPS, and don't aggressively pop up overlays will rank higher than technically identical but worse-experience alternatives. The Core Web Vitals component is the most actionable — it can be measured, improved, and verified in Google Search Console's CrUX data.
How DeepSEOAnalysis checks this
The audit checks all Page Experience components: CrUX field data for Core Web Vitals (most authoritative), HTTPS (critical flag if the site is served over HTTP or has mixed content), mobile-friendliness signals from the response (viewport meta tag, text legibility), and interstitial detection (popup scripts or overlays in the HTML that may qualify as intrusive). Each component is scored with the severity it would carry in Google's Page Experience evaluation.
Useful tools and resources
GLOSSARY
Related terms
performance
Core Web Vitals
Three Google metrics — LCP, INP, and CLS — that measure real-user loading, interactivity, and visual stability.
Read definition →performance
LCP (Largest Contentful Paint)
The time from page load start until the largest visible content element finishes rendering. Should be under 2.5 seconds.
Read definition →performance
CLS (Cumulative Layout Shift)
A Core Web Vital that measures unexpected visual shifts in page layout during load. Should be 0.1 or lower.
Read definition →performance
Page Speed
The time it takes for a page to load and become usable — measured by multiple metrics including TTFB, FCP, and Core Web Vitals.
Read definition →See how your site scores on Page Experience.
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