PageRank

Definition

PageRank is the link-analysis algorithm developed by Larry Page and Sergey Brin that formed the foundation of Google Search. It assigns a numerical weight to each page on the web based on the number and quality of pages linking to it — treating each link as a "vote." The algorithm is recursive: a link from a high-PageRank page passes more weight than a link from a low-PageRank page. Google no longer publishes PageRank scores publicly (Toolbar PageRank was discontinued in 2016), but internal PageRank remains a component of its ranking algorithm.

Why it matters for SEO

Understanding PageRank shapes internal linking strategy. PageRank flows from high-authority pages (typically the homepage and top-level categories, which attract the most external backlinks) down through internal links to lower-level pages. A page with no internal inbound links receives no PageRank from the internal link graph. Deliberate internal linking — pointing high-authority pages to conversion-important pages — concentrates ranking potential where it matters most.

How DeepSEOAnalysis checks this

DeepSEOAnalysis does not calculate PageRank (Google's internal scores are not public). The audit maps internal link structure and identifies orphan pages (zero internal inbound links) and pages with very few inbound links relative to the site — these are the lowest-PageRank pages by definition. Improving internal linking to these pages is the actionable equivalent of improving their PageRank.

Useful tools and resources

• Internal link analysis in the audit