Sitelinks

Definition

Sitelinks are additional links that Google displays below a website's main listing in the SERP for branded or navigational queries (e.g., searching "DeepSEOAnalysis" might show sitelinks to /tools, /pricing, /blog, /mcp). Google generates sitelinks algorithmically based on: the site's internal linking structure (which pages receive the most prominent internal links), the clarity of the site's navigation, and the frequency with which users click to specific sections. Sitelinks can appear as 2–6 text links below the main result, or as a full "sitelinks search box" that lets users search your site directly from the SERP. There is a `Sitelinks Searchbox` Schema.org type that signals to Google that your site has a search function and where to send the search query.

Why it matters for SEO

Sitelinks dramatically increase SERP real estate for branded queries and boost CTR by letting users navigate directly to the most relevant section. They also signal to searchers that your brand is established enough for Google to trust it with extra visibility. Sitelinks can't be manually requested — they are earned through clear site architecture, strong internal linking to key pages, and a well-defined primary domain. The `Sitelinks Searchbox` schema can explicitly request the search box feature, though Google still decides whether to show it.

How DeepSEOAnalysis checks this

The audit checks for `Sitelinks Searchbox` schema on the homepage when a site search function is detected (`/search?q=`, `/search?query=`, or similar). It also flags navigation structures where the primary nav links don't have consistent, descriptive anchor text — a factor in which pages Google selects for sitelinks.

Useful tools and resources

• Full structured-data audit