LINK METRICS · SEO GLOSSARY
URL Rating (UR)
Ahrefs\' proprietary metric measuring the link authority of a specific URL — based on the quantity and quality of backlinks pointing to that page. URL Rating (UR) is a page-level metric; Domain Rating (DR) is the equivalent domain-level metric.
Definition
URL Rating (UR) is a proprietary metric developed by Ahrefs (ahrefs.com) to quantify the link-based authority of a specific URL (a single page), as opposed to Domain Rating (DR), which measures domain-level link authority. UR is calculated on a logarithmic scale from 0 to 100 based on the number and quality of unique referring domains and pages linking to the specific URL. A URL Rating of 40 indicates stronger link authority than UR 20, but the scale is logarithmic — the difference between UR 70 and UR 80 represents a much larger increase in raw linking authority than the difference between UR 20 and UR 30. URL Rating is similar in concept to page-level PageRank, though it\'s calculated from Ahrefs\' own link index rather than Google\'s. High UR correlates with ranking ability for competitive queries, but UR alone does not determine rankings — content relevance, topical authority, and user experience signals matter equally or more. URL Rating can be viewed in Ahrefs\' Site Explorer for any URL, or via the Ahrefs API.
Why it matters for SEO
URL Rating is useful for: (1) Identifying which pages on your site have the most link authority and could support other pages via internal linking. (2) Evaluating the link profile of specific pages (not just the domain) — a domain with DR 60 may have individual pages ranging from UR 5 to UR 70. (3) Competitive analysis — comparing the UR of competing pages for a specific query to understand how much link authority you\'d need to acquire to compete. (4) Link prospecting — assessing whether a potential link building target has meaningful page-level authority (UR) in addition to domain authority (DR). Like Domain Rating, URL Rating is a third-party metric that correlates with Google ranking potential but does not represent any Google-internal score.
How DeepSEOAnalysis checks this
DeepSEOAnalysis does not provide URL Rating — UR is a proprietary Ahrefs metric requiring Ahrefs account access or API. For URL Rating analysis, use Ahrefs Site Explorer directly. DeepSEOAnalysis focuses on technical SEO signals auditable from page crawl data: structured data validity, canonical correctness, performance data, and AI visibility — not third-party link metrics.
GLOSSARY
Related terms
links
Domain Rating (DR)
Domain Rating (DR) is Ahrefs\'s proprietary metric scoring the strength of a website\'s backlink profile on a 0–100 logarithmic scale. A higher DR indicates a stronger, more authoritative backlink profile. DR is a third-party metric — Google does not use it in ranking, but it\'s widely used in the SEO industry as a proxy for a domain\'s link authority and a predictor of ranking competitiveness.
Read definition →links
Domain Authority (DA)
Moz\'s proprietary 1–100 metric predicting how likely a domain is to rank in SERPs, based on backlink quality and quantity. Not a Google metric.
Read definition →link metrics
Trust Flow
Majestic\'s proprietary metric measuring the quality of links pointing to a page or domain — based on proximity to a seed set of trusted websites. A high Trust Flow indicates links from sources Majestic considers highly trustworthy.
Read definition →link metrics
Citation Flow
Majestic\'s proprietary metric measuring the volume of links pointing to a URL or domain — a quantity measure of link popularity, paired with Trust Flow (quality) to assess the overall character of a link profile.
Read definition →links
Link Building
The practice of acquiring inbound backlinks from other websites to increase a page\'s PageRank and improve its ranking potential for target queries.
Read definition →See how your site scores on URL Rating (UR).
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