DJANGO SEO AUDIT · PYTHON · TEMPLATE ENGINE · AI VISIBILITY
Free Django SEO Audit
Django's server-rendered templates mean Googlebot gets the full page on the first request — but base templates missing per-page metadata blocks, no sitemap framework configured, and AI crawlers blocked in robots.txt are gaps a generic audit won't catch with Django context. DeepSEOAnalysis audits Django sites with framework-aware guidance.
WHAT WE CHECK
6 Django-specific SEO checks
Beyond the 80+ general checks, the engine applies Django-aware analysis when it detects a Django application — covering template metadata inheritance, URL routing patterns, the built-in sitemap framework, and robots.txt configuration.
Template metadata coverage
Django uses template inheritance — a base template (`base.html` or `layout.html`) is extended by page templates using `{% extends %}` and `{% block %}` tags. SEO metadata should be set per-page via blocks: `{% block title %}My Page Title{% endblock %}`. Common gaps: the base template sets a generic site-wide title without a `{% block title %}` override, `<meta name="description">` is missing from the base template entirely, or OG tags are hardcoded with the homepage title/description regardless of which page is rendering. The audit checks every crawled page for a unique, present title tag and meta description — flagging pages that share the same global default from the base template.
URL pattern structure
Django's `urls.py` URL patterns produce clean, SEO-friendly paths when configured with slug-based routes: `path("blog/<slug:slug>/", views.post_detail)`. Poorly configured routes can produce ID-based URLs (`/blog/142/`) or query-string parameters (`/products/?cat=shoes&sort=price`) that create duplicate content risk and provide no keyword signal in the URL. Common issues: numeric primary-key URLs instead of slugs for important content types, pagination as `?page=2` without canonical tag handling, and admin or API URLs accessible without robots.txt protection. The audit checks URL patterns across all crawled pages and flags parameter-heavy, non-canonical structures.
django.contrib.sitemaps
Django ships with a built-in sitemap framework (`django.contrib.sitemaps`) that generates an XML sitemap from your model querysets. Without it, no sitemap exists. Common gaps after installation: the sitemap queryset includes draft or unpublished objects (exposing non-public content to Googlebot), `lastmod` isn't returning the model's `updated_at` field (giving Google stale freshness signals), the sitemap isn't referenced in `robots.txt` via a `Sitemap:` directive, or the sitemap URL isn't wired into the main `urls.py`. The audit checks sitemap presence, page coverage, Sitemap directive in robots.txt, and whether the sitemap reflects the current live content.
robots.txt and AI crawler access
Django can serve `robots.txt` as a static file (placed in a `STATICFILES_DIRS` location and served at the URL root) or via a dedicated view. Common gaps: there's no `robots.txt` at all (Django doesn't create one by default), `/admin/` isn't disallowed (exposing the Django admin login to Googlebot indexing attempts), `/api/` paths aren't disallowed (exposing REST API endpoints), or AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are accidentally blocked by overly broad `Disallow: /` rules with insufficient `Allow:` exemptions. The audit checks all major AI crawler user-agents and flags any that are blocked.
Server-rendered template advantages
Django renders pages server-side via its template engine — every HTTP response is complete HTML with no JavaScript rendering step. Googlebot receives the full page content, metadata, and structured data immediately on the first request. This is Django's fundamental SEO advantage: no two-wave rendering, no hydration delay, and no risk of content being invisible to crawlers that don't execute JavaScript. The audit verifies that pages are genuinely server-rendered and flags any views that defer primary page content to client-side rendering via AJAX calls or HTMX requests that aren't present in the initial HTML response.
AI visibility for Django sites
Django's template system makes AI visibility tasks straightforward: `llms.txt` can be served as a static file at the domain root or via a simple `TemplateView`; FAQPage JSON-LD is added as a template inclusion (`{% include "faq_schema.html" with faqs=faqs %}`) in page templates or as a template tag; Article structured data for blog posts goes in the post detail template. Packages like `django-schema-org` or manual template blocks handle JSON-LD. The audit checks all five AI visibility signals — llms.txt presence, AI crawler access, FAQPage/HowTo schema, question-heading ratio, and content chunkability — with specific Django template patterns and static file paths to implement each fix.
HOW IT WORKS
Audit your Django site in 60 seconds
- Enter your Django app URL. Works with any Django deployment: Gunicorn + nginx, Railway, Render, Heroku, DigitalOcean App Platform, or AWS EC2/ECS. No source code, template files, or database access needed — the audit crawls the live site.
- We crawl and analyse. The engine crawls up to 50 pages (free) or 1,000 pages (paid), checks metadata coverage across all URL patterns, validates JSON-LD structured data in templates, measures CrUX Core Web Vitals from real user data, and evaluates all five AI visibility signals.
- You get a prioritised report. Django-aware issues first — template metadata inheritance gaps, URL routing structure problems, missing sitemap, blocked AI crawlers — then general SEO, each with the specific template block, `urls.py` change, or `settings.py` configuration to fix it.
FAQ
Questions about the Django SEO audit
Does DeepSEOAnalysis detect Django-specific SEO issues?
Yes. The engine detects Django signals — server-rendered HTML via Django templates, Python URL routing patterns, and Django's sitemap framework structure — and surfaces framework-specific guidance alongside the 80+ general checks.
Is Django good for SEO?
Django is excellent for SEO in its default configuration: it renders server-side HTML via Django templates, so Googlebot receives complete page content on the first HTTP request with no JavaScript rendering delay. All content, metadata, and structured data are in the initial response. The common Django SEO gaps are configuration: base templates missing `{% block title %}` overrides on inner pages, no canonical tag in the base template, `django.contrib.sitemaps` not configured, and AI crawlers accidentally blocked in robots.txt.
How do I generate a sitemap in Django?
Django's built-in `django.contrib.sitemaps` framework is the standard approach. Define a Sitemap class for each model: `class BlogSitemap(Sitemap): changefreq = "weekly"; priority = 0.8; def items(self): return Post.objects.filter(published=True); def lastmod(self, obj): return obj.updated_at`. Wire it in `urls.py`: `path("sitemap.xml", sitemap, {"sitemaps": {"blog": BlogSitemap}})`. The audit checks sitemap presence, the Sitemap directive in robots.txt, and whether published content appears in the generated sitemap.
Is the Django SEO audit free?
Yes. The complete audit is free with no signup and no email gate. Paid plans add saved history, scheduled monitoring, larger crawls (up to 1,000 pages), and agency workflows.