Link Juice

Definition

Link juice is an informal SEO term for the PageRank value passed through a hyperlink from one page to another. When a high-authority page links to your page with a standard `<a href>` tag (a "dofollow" link), it passes a portion of its PageRank to your page — this transfer is what practitioners call "link juice." The amount passed depends on the authority of the linking page and how many other links it has (PageRank is divided among all outbound links). A link from a page with 100 linking domains passing juice to only 2 pages passes more juice per link than the same page linking to 50 pages. `rel="nofollow"`, `rel="sponsored"`, and `rel="ugc"` attributes reduce (or in Google's historical treatment, eliminate) the juice passed through a link.

Why it matters for SEO

Understanding link juice explains why internal linking architecture matters: linking from your homepage to a key product page concentrates PageRank from the homepage's strong position into that product page. It also explains why 10 links from one high-authority page may be worth less than links from 10 different high-authority pages (each passing juice independently). For internal linking, the practical implication is to link from your strongest pages (high traffic, many inbound links) to your most important pages (conversion-critical, target query pages) — concentrating juice where it matters most.

How DeepSEOAnalysis checks this

The audit does not calculate exact PageRank (a proprietary Google signal). It approximates link equity flow by identifying internal link distribution patterns: pages that receive many inbound internal links (likely accumulating more internal PageRank) vs. orphan pages and deeply buried pages (likely receiving little). The report surfaces link equity concentration opportunities — pages with high external link counts that could pass more internal equity to important underlinked pages.

Useful tools and resources

• Full links audit