TECHNICAL · SEO GLOSSARY
Architect SEO
SEO strategy for UK architecture practices — combining `ProfessionalService` schema, ARB registration and RIBA membership as E-E-A-T signals, project portfolio landing pages, planning-authority-specific content, and CWV optimisation for image-heavy portfolio websites.
Definition
Architect SEO operates across three query clusters: (1) **Local professional service queries** ("architect [city]", "residential architect [area]") — GBP local pack and RIBA Find an Architect directory dominate; (2) **Project-type queries** ("house extension architect [area]", "loft conversion architect [city]", "listed building architect [area]") — dedicated project-type landing pages with case studies can rank for specialist project queries; (3) **Research queries** ("do I need an architect for an extension", "how much does an architect cost UK") — informational content capturing early-funnel prospects. Schema: `ProfessionalService` (schema.org has no specific Architect type) with `hasOfferCatalog` listing project types, `memberOf` for ARB and RIBA as Organisation objects, `areaServed`, and `aggregateRating`. Project portfolio pages combining text descriptions (project type, planning authority, conservation area context, materials) with `ImageObject` schema on project photography are the most differentiated organic content a practice can produce — no competitor has the same projects.
Why it matters for SEO
Architecture is a licensed profession (ARB registration is required to use the title "architect" in the UK) — ARB and RIBA credentials create verifiable E-E-A-T signals. Portfolio project pages with planning authority context and project type specificity rank for project-type + location queries that generic directories cannot match.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates `ProfessionalService` schema server-rendering, `memberOf` ARB and RIBA Organisation references, `aggregateRating` presence, and CrUX p75 LCP on image-heavy portfolio pages.
Useful tools and resources
GLOSSARY
Related terms
technical
ARB Registration as E-E-A-T
Architects Registration Board registration as a machine-readable E-E-A-T trust signal for UK architect websites — the legal requirement to use the title "architect" in the UK, displayed on-page with a link to the ARB register, and in schema `memberOf` as an `Organization` reference.
Read definition →technical
RIBA Membership SEO
Royal Institute of British Architects membership (RIBA, Chartered Architect) as a supplementary E-E-A-T credential for UK architect websites — displayed on-page, in RIBA Find an Architect directory listings, and in schema `memberOf` alongside mandatory ARB registration.
Read definition →content
Architect Portfolio SEO
SEO strategy for architecture practice project portfolio pages — combining descriptive project text (project type, planning authority, conservation area context, materials) with `ImageObject` schema, project-type landing pages aggregating case studies, and WebP image optimisation for CWV.
Read definition →content
Project Page SEO
SEO strategy for professional service project portfolio pages — combining descriptive project text with case study specificity (client brief, location context, planning authority, outcome), `ImageObject` schema on project images, and project-type aggregation landing pages.
Read definition →structured data
Professional Service Schema
Schema.org structured data for licensed professional service providers — including Attorney (legal), Physician (medical), Dentist (dental), AccountingService (financial), FinancialService, and other LocalBusiness subtypes for regulated professionals. These types add profession-specific properties to the LocalBusiness foundation that enable knowledge panel features and local search relevance for professional service queries.
Read definition →See how your site scores on Architect SEO.
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