LOCAL · SEO GLOSSARY
Driveway Installer Schema
HomeAndConstructionBusiness schema for driveway installers — hasCredential Marshalls Register or Tobermore Approved, serviceType covering all surface types, areaServed, aggregateRating, and FAQPage for planning and SuDS questions.
Definition
Driveway installer schema: (1) @type: HomeAndConstructionBusiness; (2) hasCredential: [{ @type: EducationalOccupationalCredential, credentialCategory: "certification", name: "Marshalls Registered Installer" }, { @type: EducationalOccupationalCredential, credentialCategory: "certification", name: "Tobermore Approved Contractor" }] — include any manufacturer approvals held; (3) serviceType: ["Block Paving", "Resin Bound Driveway", "Tarmac Driveway", "Concrete Driveway", "Gravel Driveway", "Imprinted Concrete", "Driveway Edging and Drainage"]; (4) areaServed: list of towns and postcodes covered; (5) aggregateRating from Google or Checkatrade; (6) FAQPage: "do I need planning permission for a new driveway?" (depends on permeability), "what is the difference between resin bound and resin bonded?", "how long does block paving last?", "is block paving or tarmac better?". Before/after Project schema: consider using ImageObject with description for project gallery images.
Why it matters for SEO
FAQPage schema targeting SuDS and planning permission questions captures featured snippet positions for queries where buyers are confused by incorrect information from other sources. Being the authoritative answer builds trust before the buyer even visits the page.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates HomeAndConstructionBusiness schema type and hasCredential, confirms FAQPage acceptedAnswer format, and checks JSON-LD server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
Driveway Installer SEO
"Driveway installer [city]", "driveway company [city]" — Marshalls Register of Approved Installers as E-E-A-T signal; SuDS planning permission rules (permeable = no PP); service pages by surface type (block paving, resin, tarmac, concrete).
Read definition →local
Marshalls Installer SEO
Marshalls Register of Approved Installers as E-E-A-T signal for driveway and landscaping companies — public directory, Marshalls Tested and Trusted quality mark, warranty backing, and product supply guarantee.
Read definition →local
Driveway Installer E-E-A-T
E-E-A-T signals for driveway installers — Marshalls Register, project portfolio by surface type, SuDS and planning knowledge, drainage expertise, correct planning advice, and named installer profiles.
Read definition →onpage
Local SEO
SEO optimisation for location-based search queries — ensuring a business appears in Google\'s local pack and map results for "near me" and city-specific searches.
Read definition →See how your site scores on Driveway Installer Schema.
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