STRUCTURED DATA · SEO GLOSSARY
DVSA Approved Schema
Schema patterns for surfacing DVSA approval in driving school structured data — hasCredential for ADI registration, recognizedBy DVSA as Organisation, and DVSA register link as authoritative external reference.
Definition
DVSA approval in schema: (1) **hasCredential format**: `{"@type": "EducationalOccupationalCredential", "credentialCategory": "DVSA ADI Registration", "recognizedBy": {"@type": "Organization", "name": "Driver and Vehicle Standards Agency", "url": "https://www.gov.uk/find-driving-instructor"}}` — the URL of the DVSA register links credential to the verifiable source; (2) **Person vs Organization**: for solo ADIs, hasCredential on the Person entity; for driving schools with multiple instructors, hasCredential on each employee Person entity rather than the Organization; (3) **ORDIT schema**: for ADIs who train other instructors, ORDIT registration is a separate credential — add as an additional hasCredential node with DVSA ORDIT register URL; (4) **Pass Plus schema**: DVSA-certified Pass Plus delivery can be referenced in hasCredential or in hasOfferCatalog as a DVSA-certified service; (5) **Green vs pink badge**: schema does not need to distinguish badge colour, but copy should only claim "DVSA-approved instructor" for green badge ADIs — pink badge trainees should say "DVSA trainee instructor" or "PDI".
Why it matters for SEO
DVSA is a UK government authority — recognizedBy linking to a gov.uk URL is the strongest form of credential verification available for driving instructors. ORDIT credential in schema adds specificity for instructor-training services.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates hasCredential schema nodes for DVSA recognizedBy, checks that the gov.uk register URL is present and correctly formatted, and confirms server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
ADI Registration E-E-A-T
DVSA ADI (Approved Driving Instructor) registration as an E-E-A-T trust signal — ADI number surfaced in schema, GBP, and page copy linking to the DVSA public register for quality rater verification.
Read definition →structured data
DrivingSchool Schema
Schema.org DrivingSchool type — a LocalBusiness subtype for driving schools and ADIs with hasOfferCatalog for lesson types, employee ADI credentials, openingHoursSpecification, and aggregateRating.
Read definition →local
Driving Instructor SEO
Local SEO strategy for DVSA-registered ADIs and driving schools — DrivingSchool schema, hyperlocal area page strategy, theory test content, DVSA ADI registration as E-E-A-T signal, and booking system CWV.
Read definition →See how your site scores on DVSA Approved Schema.
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