STRUCTURED DATA · SEO GLOSSARY
Financial Service Schema
FinancialService schema.org type for IFAs and financial planning firms — extends LocalBusiness with FCA memberOf reference (Firm Reference Number), hasOfferCatalog of advisory services, and Person hasCredential for adviser qualifications.
Definition
Financial service schema refers to the schema.org FinancialService type used for IFAs, financial planners, wealth managers, and other FCA-regulated advisory firms. FinancialService extends LocalBusiness and carries properties suited to regulated financial services: (1) **@type: FinancialService**: the correct type for financial advisory firms — more specific than a generic LocalBusiness or ProfessionalService; (2) **memberOf FCA**: the Financial Conduct Authority as an Organization object in memberOf — including the Firm Reference Number (FRN) in the description or identifier property makes the FCA relationship machine-readable and links to the publicly verifiable FCA Financial Services Register; (3) **hasOfferCatalog**: advisory service types (pension advice, investment management, IHT planning, protection, mortgage referrals) as Offer → Service objects; (4) **areaServed**: geographic service area — critical for local SEO and appearing in local search for IFA queries; (5) **Person schema on adviser profiles**: hasCredential for FCA authorisation, CII Diploma, Chartered Financial Planner designation (APFS), CFP certification — each as EducationalOccupationalCredential objects with recognizedBy pointing to the issuing body; (6) **AggregateRating**: from Unbiased, VouchedFor, or Google reviews — review rich results on financial services pages significantly improve CTR.
Why it matters for SEO
FinancialService schema with FCA memberOf implementation is the machine-readable equivalent of the FCA Financial Services Register display on the website — it allows Google to verify the firm\'s regulatory status via structured data and improves E-E-A-T evaluation for YMYL financial content.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates FinancialService @type, FCA memberOf implementation, hasOfferCatalog completeness, Person hasCredential for adviser qualifications, and verifies all schema is server-rendered in initial HTML rather than JavaScript-injected.
Useful tools and resources
GLOSSARY
Related terms
technical
Financial Advisor SEO
SEO strategy for UK IFAs and financial planning firms — FCA authorisation as E-E-A-T, FinancialService schema, YMYL financial content requirements, specialisation landing pages, and FCA financial promotion compliance.
Read definition →local
IFA SEO
Local and technical SEO for UK Independent Financial Advisers — whole-of-market claims, FCA register verification, specialisation landing pages for pension, investment, and IHT advice, and geographic local search targeting.
Read definition →structured data
LocalBusiness Schema
LocalBusiness schema is a Schema.org structured data type that describes a local business — name, address, phone, hours, geo coordinates, and more — enabling rich Knowledge Panel and Local Pack displays in Google Search. It is the foundation of structured data for local SEO.
Read definition →See how your site scores on Financial Service Schema.
The free DeepSEOAnalysis audit checks financial service schema and 100+ other signals. Full report, no signup.
Run a free audit →