LOCAL · SEO GLOSSARY

Flooring Company Schema Markup

HomeAndConstructionBusiness JSON-LD for flooring contractors — hasOfferCatalog for flooring types, areaServed, and aggregateRating.

Definition

Flooring schema: (1) @type: HomeAndConstructionBusiness (inherits LocalBusiness); (2) hasOfferCatalog: carpet, engineered wood, solid oak, LVT, laminate, safety flooring — each as Offer with name and description; (3) areaServed: array of PostalAddress or GeoCircle — flooring companies typically cover 30-50 mile radius; (4) AggregateRating: from Google, Checkatrade, or Which? Trusted Traders — ratingValue and ratingCount; (5) sameAs: NICF member page, Checkatrade profile; (6) employee: Person with NICF qualification in hasCredential for named fitters; (7) priceRange: "from £X per sq m" — pricing transparency in schema.

Why it matters for SEO

HomeAndConstructionBusiness schema helps Google classify flooring companies correctly for local pack results and enables rich result eligibility for review ratings.

How DeepSEOAnalysis checks this

DeepSEOAnalysis validates HomeAndConstructionBusiness JSON-LD, checks hasOfferCatalog for flooring types, and confirms AggregateRating implementation.

Useful tools and resources

Validate flooring schema

GLOSSARY

local

Flooring Company SEO

SEO for flooring contractors — NICF/CFJ credentials, HomeAndConstructionBusiness schema, flooring type service pages.

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local

Carpet Fitting Service Page SEO

Core carpet fitting service page optimisation — room measurement content, pile direction and pattern matching, stretching technique, and underlay grade recommendation by room type.

Read definition →

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