Florist Schema.org Markup

Definition

Florist structured data uses the `Florist` type from schema.org — a specific sub-type of `LocalBusiness` that provides better semantic precision than generic LocalBusiness. Required properties: (1) **`@type: "Florist"`** — use the specific sub-type rather than `LocalBusiness` for better entity recognition; (2) **`openingHoursSpecification`** — florists must include accurate opening hours because same-day delivery cut-off times are conversion-critical; buyers searching "same day florist" need to know immediately whether the cut-off has passed; (3) **`hasOfferCatalog`** — list all service types (flower delivery, wedding flowers, funeral tributes, corporate subscriptions, event floristry) with Offer and Service sub-types; (4) **`aggregateRating`** — review count and rating from schema drive star-rich results in SERPs, especially for purchase-intent queries; (5) **`telephone`** — click-to-call rich result eligibility; (6) **`areaServed`** — for florists offering local delivery (not national courier), listing served postcodes or areas as `areaServed` supplements the fixed address for local delivery searches. The `license` property is only needed if the florist holds a tattooing or SPMU licence (relevant for SPMU artists, not standard floristry). Schema must be server-rendered in the initial HTML — JavaScript-injected schema is not reliably processed for rich results.

Why it matters for SEO

The Florist schema type gives Google a precise entity signal that this is a floral business rather than a generic LocalBusiness. hasOfferCatalog makes all service types visible to AI search engines and rich result systems. aggregateRating drives star ratings that significantly improve click-through rate on purchase-intent floral queries.

How DeepSEOAnalysis checks this

DeepSEOAnalysis validates that Florist or LocalBusiness schema is present and server-rendered in initial HTML, checks for required properties (name, address, telephone, openingHoursSpecification), validates aggregateRating format, and verifies hasOfferCatalog is structured correctly.

Useful tools and resources

• Validate your florist schema markup