STRUCTURED DATA · SEO GLOSSARY
Health Professional Schema
Schema.org implementation for HCPC-regulated and other health professionals — ProfessionalService or MedicalBusiness @type, memberOf regulatory body and professional associations, and individual Person schema with hasCredential for mandatory registrations.
Definition
Health professional schema refers to the schema.org pattern for websites of HCPC-regulated allied health professionals (physiotherapists, occupational therapists, podiatrists, speech and language therapists, radiographers) and other regulated health practitioners. Core schema pattern: (1) **@type**: ProfessionalService or MedicalBusiness — choose MedicalBusiness for practices with NHS referral integration, clinical focus, and health-specific service scope; ProfessionalService for broader scope practices; (2) **memberOf**: statutory regulator (HCPC) and voluntary professional body (CSP, RCOT, RCSLT, RCPOD) as Organization objects — include URL to the public register; (3) **hasOfferCatalog**: list clinical specialisations as Offer → Service objects (not just "physiotherapy" but specific services: MSK physiotherapy, sports injury, pelvic floor, neurological, post-operative rehabilitation); (4) **areaServed**: local geographic area for in-person services; "GB" for online/telehealth services — can have multiple areaServed entries; (5) **Individual Person schema on team profiles**: HCPC registration number in hasCredential, qualifications (BSc/MSc), specialty certifications (MACP, POGP, ACPOHE) as hasCredential EducationalOccupationalCredential objects; (6) **AggregateRating**: from Google, Trustpilot, or Doctify reviews. All schema must be server-rendered in initial HTML — JavaScript-injected schema is not eligible for Google Rich Results.
Why it matters for SEO
HCPC-regulated health professional content is YMYL — patients making decisions about physiotherapy, occupational therapy, or podiatry care based on website content are making health decisions. Correctly implemented health professional schema with regulatory body memberOf allows Google to verify professional credentials, improving E-E-A-T evaluation for health professional YMYL content.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates health professional @type selection, checks regulatory body memberOf implementation (HCPC and professional body), validates individual Person hasCredential for HCPC registration and qualifications, verifies areaServed covers online service scope where applicable, and confirms all schema is server-rendered.
Useful tools and resources
GLOSSARY
Related terms
local
Physiotherapist SEO
SEO strategy for UK physiotherapy practices — HCPC registration E-E-A-T, ProfessionalService schema, condition-specific landing pages, online vs in-person service targeting, and YMYL physiotherapy health content.
Read definition →technical
HCPC Registration E-E-A-T
Health and Care Professions Council registration as E-E-A-T for physiotherapy, occupational therapy, and other HCPC-regulated professions — registration numbers, public register links, and ProfessionalService schema memberOf implementation.
Read definition →structured data
Physiotherapy Practice Schema
ProfessionalService or MedicalBusiness schema for physiotherapy practices — memberOf HCPC and CSP, hasOfferCatalog of specialisations, areaServed for online vs in-person services, and individual physiotherapist Person schema with HCPC hasCredential.
Read definition →See how your site scores on Health Professional Schema.
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