LOCAL · SEO GLOSSARY
Jeweller Schema Markup
Product and LocalBusiness JSON-LD for jewellers — jewelry store type, gemstone specifications, and aggregateRating.
Definition
Jeweller schema: (1) @type: JewelryStore (subtype of Store, LocalBusiness); (2) hasOfferCatalog: engagement rings, wedding bands, necklaces, earrings, brooches — with Product nested items; (3) Product schema on individual product pages: name, description, material (18ct yellow gold, platinum), gemstones (aggregatedRating, color, clarity if stated), price/offers; (4) AggregateRating: Google and Trustpilot — ratingValue, ratingCount; (5) sameAs: NAJ directory entry, Company registration number reference; (6) openingHours: particularly important for jewellers with appointment-only viewing/commission consultations.
Why it matters for SEO
Product schema for jewellery can enable Google Shopping rich results and Knowledge Panel product displays — important for e-commerce jewellers and those running Google Shopping campaigns.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates JewelryStore and Product JSON-LD, checks Product schema on individual pieces, and confirms AggregateRating implementation.
Useful tools and resources
GLOSSARY
Related terms
local
Jeweller SEO
SEO for jewellers — NAJ/GIA/BJA credentials, hallmarking content, Product+LocalBusiness schema, bespoke commission pages.
Read definition →local
Engagement Ring SEO
Content and schema strategy for engagement ring pages — diamond 4Cs content, ring style pages, and bespoke commission targeting.
Read definition →See how your site scores on Jeweller Schema Markup.
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