STRUCTURED DATA · SEO GLOSSARY
Legal Practice Schema
`LegalService` schema.org markup for law firms, solicitors, and barristers — a `LocalBusiness` subtype with practice-area `hasOfferCatalog`, regulatory body `memberOf` (SRA, Bar Standards Board), geographic `areaServed`, and individual solicitor `Person` entities on profile pages.
Definition
`LegalService` is the schema.org type for businesses providing legal services — solicitors, law firms, barristers chambers, and regulated legal service providers. As a `LocalBusiness` subtype, `LegalService` supports all local business schema properties while signalling to search engines the business provides legal services. Key implementation properties: **`hasOfferCatalog`** listing each practice area as a `Service` object (family law, conveyancing, employment law, wills and probate, criminal defence, immigration, personal injury, commercial litigation) — enables Google to understand the firm\'s service scope for practice-area + location queries; **`memberOf`** referencing the Solicitors Regulation Authority (`https://www.sra.org.uk`) and The Law Society as `Organization` objects — machine-readable E-E-A-T credential that can be verified against the SRA\'s public Find a Solicitor register; **`areaServed`** defining geographic coverage (city, county, region) — especially important for regional firms serving clients across multiple towns or a county; **`aggregateRating`** from verified review platforms (Google, Trustpilot, Reviews.io) — displays star rating in some SERP features. For individual solicitors, `Person` schema on profile pages adds `hasCredential` (law degree, LPC/SQE, year of admission to the roll), `knowsAbout` (practice areas), and `worksFor` linking to the `LegalService` entity.
Why it matters for SEO
`LegalService` schema provides machine-readable signals about a law firm\'s services and regulatory credentials — enabling Google to understand service scope for practice-area queries and E-E-A-T credential signals that matter most for YMYL legal content.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates `LegalService` schema server-rendering (not JavaScript-injected), property completeness (`hasOfferCatalog`, `memberOf`, `areaServed`, `aggregateRating`), and `Person` schema on individual solicitor profile pages.
Useful tools and resources
GLOSSARY
Related terms
technical
Solicitor SEO
SEO strategy for UK solicitors and law firms — optimising for local, practice area, and problem-based search queries — encompassing `LegalService` schema, SRA regulation as E-E-A-T signal, practice area landing pages, and YMYL content handling.
Read definition →technical
Regulated Profession SEO
SEO for professions regulated by statutory or professional bodies — solicitors (SRA), financial advisers (FCA), doctors (GMC), dentists (GDC), pharmacists (GPhC), accountants (ICAEW/ACCA), chartered surveyors (RICS) — where regulatory registration is a machine-readable E-E-A-T signal.
Read definition →technical
SRA Regulation as E-E-A-T
Solicitors Regulation Authority registration as a machine-readable E-E-A-T trust signal for UK solicitor websites — displayed on-page as the SRA number linked to the Find a Solicitor register, and in schema `memberOf` as an `Organization` reference.
Read definition →content
YMYL Legal Content
Legal content under Google\'s YMYL (Your Money or Your Life) content category — requiring the highest E-E-A-T standards: solicitor authorship, SRA credential display, jurisdiction and date accuracy, and careful disclaimer placement that does not undermine content usefulness.
Read definition →structured data
LegalService Schema
The schema.org type for legal service providers — LegalService, a subtype of LocalBusiness — that serves as the parent type for more specific subtypes including Attorney, Notary, and BarAssociation. Used for law firms, legal aid organisations, and other legal service entities to provide structured location, practice area, and contact data to search engines.
Read definition →See how your site scores on Legal Practice Schema.
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