SCHEMA · SEO GLOSSARY
Life Coach Schema
Schema.org implementation for life coaches — ProfessionalService with ICF/EMCC/AC memberOf, hasOfferCatalog for coaching niches, areaServed for online coaching, and FAQPage on niche landing pages.
Definition
Schema for life coaching practices: (1) **ProfessionalService**: most appropriate schema type for coaching — unlike HealthAndBeautyBusiness (for massage, reflexology etc.) or MedicalBusiness, ProfessionalService covers service-based professional relationships without clinical implications; (2) **memberOf**: ICF, EMCC, and/or AC with url and identifier (credential level + member ID); (3) **employee credentials**: named coach with hasCredential at specific ICF/EMCC/AC level and recognizedBy the credentialling body; (4) **hasOfferCatalog**: list coaching services/niches as separate Offer items — "1:1 Life Coaching", "Career Transition Coaching", "Executive Coaching", "Confidence Coaching"; (5) **areaServed for online coaching**: use areaServed Country (GB, US, or multiple) instead of PostalAddress for coaches who primarily work online; (6) **PostalAddress for local coaching**: use PostalAddress and GeoCoordinates for practices offering in-person sessions; (7) **FAQPage**: essential on niche landing pages — "what does a life coach do?", "how is coaching different from therapy?", "how many sessions do I need?"; (8) **Person vs Organization**: solo practitioner schema uses Person for the coach in employee, not a separate Organization — most life coaches are sole traders; (9) **Server-rendering**: coaching schema must be in initial HTML response — especially important for FAQPage schema on informational content pages.
Why it matters for SEO
ProfessionalService schema with verifiable ICF/EMCC credential identifiers makes coaching credentials machine-readable for quality raters. FAQPage schema on niche landing pages targets high-volume PAA results. Proper areaServed configuration avoids mis-signalling local intent for national/online coaching practices.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates ProfessionalService schema type on coaching pages, checks memberOf for coaching body organisation URLs, confirms hasOfferCatalog service listing, and verifies server-rendering of schema in raw HTML response.
Useful tools and resources
GLOSSARY
Related terms
local
Life Coach SEO
SEO for UK life coaches — ICF/EMCC/AC credentials as E-E-A-T signals in an unregulated profession, niche specialisation strategy, coaching vs therapy boundary content, ProfessionalService schema, and local vs online targeting.
Read definition →local
ICF Credential SEO
How ICF (International Coaching Federation) credentials signal E-E-A-T for life coach SEO — ACC/PCC/MCC credential levels, ICF coach finder directory listing, and schema memberOf implementation.
Read definition →local
EMCC Membership SEO
How EMCC (European Mentoring and Coaching Council) membership signals E-E-A-T for coaching SEO — competence-based credential levels, UK corporate coaching context, and schema implementation.
Read definition →See how your site scores on Life Coach Schema.
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