STRUCTURED DATA · SEO GLOSSARY
Locksmith Schema Markup
Locksmith schema.org type — sub-type of LocalBusiness, 24/7 openingHoursSpecification, memberOf MLA, hasOfferCatalog for service types, aggregateRating, and address verification.
Definition
Schema.org has a specific Locksmith type — a valid sub-type of LocalBusiness — rather than the generic HomeAndConstructionBusiness used for most trades. Use Locksmith with: openingHoursSpecification covering all seven days from 00:00 to 23:59 for 24/7 locksmiths (this triggers "Open 24 hours" label in GBP); memberOf pointing to the Master Locksmiths Association with url masterlocksmith.org.uk; hasOfferCatalog listing services (Emergency Lockout, Lock Replacement, Automotive Locksmith, Security Survey); aggregateRating with verified review count; telephone for click-to-call rich result eligibility; address with full postal address for local pack eligibility. The Locksmith-specific type provides better semantic precision than LocalBusiness for search engine category classification.
Why it matters for SEO
Using the specific Locksmith schema type rather than generic LocalBusiness signals the precise business category to structured data parsers and AI systems. Combined with memberOf MLA and 24/7 openingHoursSpecification, the schema provides the machine-readable trust and capability signals that complement the human-readable trust signals on the page.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates that locksmiths use the Locksmith schema type (not generic LocalBusiness), checks openingHoursSpecification completeness, verifies memberOf MLA URL, and confirms aggregateRating is server-rendered.
Useful tools and resources
GLOSSARY
Related terms
local
Locksmith SEO
SEO strategy for UK locksmiths — MLA membership E-E-A-T, emergency query speed requirements, Locksmith schema type, rogue locksmith trust differentiation, and automotive locksmith cluster.
Read definition →local
MLA Locksmith E-E-A-T
Master Locksmiths Association membership as E-E-A-T — DBS check requirement, City & Guilds Level 2 examination, unannounced premises inspection, public verifiable directory, and schema memberOf display.
Read definition →local
Emergency Locksmith SEO
Emergency lockout query SEO — mobile page speed as conversion requirement, phone number above fold, 24/7 schema, GBP local pack for "locksmith near me", pricing transparency, and lightweight page design.
Read definition →See how your site scores on Locksmith Schema Markup.
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