STRUCTURED DATA · SEO GLOSSARY
Man and Van Schema Markup
Schema.org markup for man and van pages — MovingCompany schema, Service schema per move type, and FAQPage for van size and insurance queries.
Definition
Man and van structured data: (1) Primary: MovingCompany (extends LocalBusiness) with name, address, telephone, areaServed, hasOfferCatalog: "House Move", "Single Item Collection", "Student Move", "Flat Move", "Office Move", "IKEA Collection"; (2) Service schema per page: serviceType, description, provider, areaServed; (3) FAQPage: "How much does a man and van cost?", "What is included in a man and van service?", "Do you have goods in transit insurance?", "How big is your van?", "Can you help with packing?"; (4) aggregateRating: essential for this category — 30+ reviews at 4.7+ strongly influences local pack click-through; (5) BreadcrumbList on move-type subpages; (6) Offer schema for fixed-price move packages where applicable.
Why it matters for SEO
MovingCompany schema is underused by small man-and-van operators — correct schema signals authoritative business type to Google and powers rich result snippets for price and van size queries that appear for transactional move searches.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates MovingCompany and FAQPage schema, checks hasOfferCatalog completeness, and confirms JSON-LD server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
Man and Van SEO
SEO for man and van services — service page structure for house moves, single-item removals, and student moves; van size content; and same-day booking positioning.
Read definition →eeat
Man and Van E-E-A-T Signals
E-E-A-T for man and van services — goods in transit insurance certificate, driver CRB/DBS check, vehicle MOT/service history, and verified reviews from reputable platforms.
Read definition →onpage
Local SEO
SEO optimisation for location-based search queries — ensuring a business appears in Google\'s local pack and map results for "near me" and city-specific searches.
Read definition →See how your site scores on Man and Van Schema Markup.
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