STRUCTURED DATA · SEO GLOSSARY
Massage Therapist Schema
Schema.org patterns for massage therapy practices — HealthAndBeautyBusiness type, CNHC/GCMT memberOf, hasCredential for qualifications, hasOfferCatalog for treatments with pricing, and areaServed for mobile massage.
Definition
Massage schema configuration: (1) **Type**: HealthAndBeautyBusiness (subtype of LocalBusiness); (2) **memberOf**: CNHC and/or GCMT/FHT as Organisation entities with register URLs; (3) **employee hasCredential**: specific qualifications (ITEC Level 3, VTCT Level 3, ISRM remedial massage, SMA sports massage, pregnancy massage certification) on Person entity; (4) **hasOfferCatalog**: individual treatment types as Offer+Service — Swedish, deep tissue, sports, pregnancy, hot stone, aromatherapy — with price in GBP; (5) **Mobile massage therapists**: areaServed City array or GeoCircle instead of PostalAddress (do not use home address publicly); (6) **aggregateRating**: from Google, Treatwell, or Fresha reviews; (7) **isAcceptingNewPatients**: true if currently booking; (8) **Server-rendered**: all schema in initial HTML.
Why it matters for SEO
HealthAndBeautyBusiness is more semantically precise than LocalBusiness. hasOfferCatalog with treatment types enables treatment-specific structured data. Mobile massage areaServed configuration prevents false location signals.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates HealthAndBeautyBusiness @type, memberOf CNHC/GCMT, hasOfferCatalog specificity, and server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
Massage Therapist SEO
Local SEO strategy for massage therapists — CNHC voluntary registration as E-E-A-T signal, HealthAndBeautyBusiness schema, treatment-specific landing pages, and booking widget CWV in an unregulated profession.
Read definition →ymyl
CNHC Massage E-E-A-T
CNHC (Complementary and Natural Healthcare Council) registration as E-E-A-T signal for massage therapists — NHS-endorsed voluntary self-regulation, public register verification, and schema memberOf configuration.
Read definition →local
GCMT Membership SEO
GCMT (General Council for Massage Therapies) membership as a supplementary E-E-A-T signal for massage therapists — Accredited Member designation, therapist directory listing, and schema memberOf configuration alongside CNHC.
Read definition →See how your site scores on Massage Therapist Schema.
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