STRUCTURED DATA · SEO GLOSSARY
Optical Practice Schema
MedicalBusiness schema for UK optical practices — medicalSpecialty: Optometry, memberOf GOC and AOP/ABDO, hasOfferCatalog of optical services, openingHoursSpecification, AggregateRating, and individual optometrist Person schema.
Definition
Optical practice schema refers to the schema.org MedicalBusiness type used for UK opticians and optical practices, with Optometry as the medicalSpecialty property. Key implementation: (1) **@type: MedicalBusiness** with **medicalSpecialty: "Optometry"**: the appropriate type for GOC-registered healthcare professionals — more specific than LocalBusiness and correctly classifying the practice as medical; (2) **memberOf**: General Optical Council (GOC) and professional bodies — Association of Optometrists (AOP) for optometrists, Association of British Dispensing Opticians (ABDO) for dispensing opticians — as Organization objects; (3) **hasOfferCatalog**: optical services (eye examinations, contact lens fitting, myopia management, dry eye clinic, NHS and private services); (4) **openingHoursSpecification**: practice opening hours; (5) **AggregateRating**: from Google, Trustpilot, or Reviews.io review data; (6) **Person schema on practitioner profiles**: GOC registration number and qualifications (BSc/MCOptom, FBDO) in hasCredential; specialty endorsements and independent prescribing qualification where held. All schema must be server-rendered in the initial HTML response for Google Rich Results eligibility.
Why it matters for SEO
MedicalBusiness with Optometry medicalSpecialty is the most accurate schema classification for opticians — using it (rather than generic LocalBusiness or Retail) ensures Google classifies the practice correctly in entity evaluation and enables the healthcare-specific quality signals that local healthcare searches rely on.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates MedicalBusiness @type and medicalSpecialty, checks GOC memberOf implementation, validates hasOfferCatalog completeness, confirms AggregateRating format, and verifies all schema is server-rendered in initial HTML.
Useful tools and resources
GLOSSARY
Related terms
local
Optician SEO
SEO strategy for UK optical practices — GOC registration E-E-A-T, MedicalBusiness schema, NHS vs private eye test query targeting, specialist service landing pages (myopia management, dry eye, keratoconus), and the retail/healthcare content balance.
Read definition →technical
GOC Registration E-E-A-T
General Optical Council registration as E-E-A-T for UK optician and optometrist websites — GOC registration numbers, public register verification links, CET credentials, and MedicalBusiness schema memberOf implementation.
Read definition →local
Optometrist SEO
Local SEO for individual optometrists — GOC registration E-E-A-T, specialisation queries (independent prescribing, low vision, paediatric optometry, contact lens specialty), and differentiating from dispensing opticians and chain practices.
Read definition →See how your site scores on Optical Practice Schema.
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