STRUCTURED DATA · SEO GLOSSARY
Private Therapist Schema
Schema.org patterns for private counselling and psychotherapy practices — MedicalBusiness with medicalSpecialty: MentalHealth, BACP/UKCP memberOf, hasCredential for accreditation, areaServed for online therapy, and aggregateRating.
Definition
Private therapy practice schema: (1) **Type**: `MedicalBusiness` with `medicalSpecialty: "MentalHealth"` — the specific medicalSpecialty value provides semantic precision; (2) **memberOf**: BACP and/or UKCP as Organisation entities with direct register URLs; (3) **Employee hasCredential**: accreditation level (MBACP Accred, UKCP membership section, BPS Chartered) in hasCredential on the Person entity; specific modality credentials (EMDR Association UK, BABCP) for relevant pages; (4) **Address configuration**: in-person practice uses PostalAddress; hybrid (in-person + online) uses both PostalAddress and areaServed; online-only uses areaServed {"@type": "Country", "name": "GB"} with no PostalAddress (do not fabricate an address for a home-based therapist); (5) **openingHoursSpecification**: session availability by day of week — many therapists work non-standard hours (early mornings, evenings, Saturdays); (6) **aggregateRating**: from Google, Psychology Today, or Counselling Directory reviews (therapist consent and BACP ethics compliance required for testimonials); (7) **Server-rendered**: in initial HTML.
Why it matters for SEO
medicalSpecialty: MentalHealth provides machine-readable category precision. BACP/UKCP memberOf enables credential verification. Online-only therapy areaServed configuration prevents false local signals. BACP Ethical Framework limits testimonial use — schema review data must be ethically sourced.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates MedicalBusiness schema type and medicalSpecialty, checks memberOf Organisation precision, verifies hasCredential accreditation structure, and confirms server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
Counsellor SEO
Local and YMYL SEO strategy for private counsellors and psychotherapists — BACP/UKCP E-E-A-T signals, MedicalBusiness schema for mental health practices, modality and niche query targeting, and YMYL content standards.
Read definition →ymyl
BACP E-E-A-T
BACP (British Association for Counselling and Psychotherapy) membership and accreditation as E-E-A-T signals for counsellor websites — MBACP Accred post-nominal, membership number, and BACP directory link for quality rater verification.
Read definition →ymyl
UKCP Membership SEO
UKCP (UK Council for Psychotherapy) registration as an E-E-A-T signal for psychotherapist websites — UKCP register verification, UKCP member post-nominals, and schema memberOf configuration.
Read definition →local
Online Therapy SEO
National SEO strategy for online therapy and counselling services — areaServed GB configuration, national query targeting ("online CBT therapist UK"), platform transparency, and absence of GBP for home-based therapists.
Read definition →See how your site scores on Private Therapist Schema.
The free DeepSEOAnalysis audit checks private therapist schema and 100+ other signals. Full report, no signup.
Run a free audit →