STRUCTURED DATA · SEO GLOSSARY
Private Tutor Schema Markup
ProfessionalService schema for private tutors — hasCredential for QTS and degree, areaServed for in-person and online, aggregateRating, and hasOfferCatalog for subject-level services.
Definition
Private tutors should use ProfessionalService schema (sub-type of LocalBusiness) with: hasCredential listing QTS (Teaching Regulation Agency, verifiable), degree classification and university, and DBS check type; areaServed listing the local city for in-person sessions and the United Kingdom for online services; hasOfferCatalog with subject-level services (GCSE Maths Tuition, A-Level Chemistry Tuition); aggregateRating with verified review count. QTS should reference the Teaching Regulation Agency as recognizedBy. The combination of verifiable hasCredential and dual areaServed (local + national) maximises schema signal for both local in-person and national online queries.
Why it matters for SEO
ProfessionalService schema with hasCredential signals verifiable E-E-A-T to AI search systems and structured data parsers. QTS referenced with the Teaching Regulation Agency as recognizedBy is one of the strongest verifiable credential signals available — the TRA maintains a public register at tes.com that allows anyone to verify QTS status. This signals genuine expertise beyond self-claimed credentials.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates ProfessionalService schema presence, checks that hasCredential is populated with at least one named credential, verifies areaServed includes at least one entry, and confirms aggregateRating ratingValue and reviewCount are plausible.
Useful tools and resources
GLOSSARY
Related terms
local
Private Tutor SEO
SEO strategy for UK private tutors — overcoming Tutorful/MyTutor platform dominance with subject-level combination pages, online tutoring national targeting, DBS and QTS E-E-A-T signals, and seasonal demand peaks.
Read definition →local
Tutor DBS E-E-A-T
DBS check display for tutor SEO — Enhanced DBS type, certificate number for Update Service verification, DBS Update Service registration, and hasCredential schema representation.
Read definition →local
Online Tutor SEO
National SEO strategy for tutors offering online sessions — targeting "GCSE maths tutor online", "A-level chemistry tutor online" queries across the UK rather than local geographic variants.
Read definition →See how your site scores on Private Tutor Schema Markup.
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