LOCAL · SEO GLOSSARY
Removal Company Schema
MovingCompany schema for removal companies — hasCredential BAR, serviceType by move type (local/long-distance/international/office), areaServed, aggregateRating, and FAQPage for insurance, survey, and quote questions.
Definition
Removal company schema: (1) @type: MovingCompany; (2) hasCredential: [{ @type: EducationalOccupationalCredential, credentialCategory: "membership", name: "BAR Member", url: "https://bar.co.uk" }] — FIDI or FAIM for international movers; (3) serviceType: ["Residential Removals", "Long Distance Removals", "International Removals", "Office Removals", "Packing Service", "Storage"]; (4) areaServed: primary city plus radius or named regions served for long-distance; (5) aggregateRating: ratingValue and reviewCount from Google, Trustpilot, or Which? Trusted Trader; (6) vehicleType or hasOfferCatalog: optional, for fleets with specific vehicle types. FAQPage targets: "are you BAR members?", "do you do pre-move surveys?", "how much does a house removal cost?", "is my furniture insured during the move?", "do you dismantle and reassemble furniture?". Breadcrumb schema: MovingCompany > Services > [Service type] page.
Why it matters for SEO
MovingCompany is a distinct schema type that signals to Google the specific service being offered, beyond generic LocalBusiness. BAR hasCredential in schema supports E-E-A-T assessment for a category where buyer anxiety (damage, disputes) is high.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates MovingCompany schema type and hasCredential, confirms FAQPage acceptedAnswer format, and checks JSON-LD server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
Removal Company SEO
"Removal company [city]", "house removals [city]" — BAR (British Association of Removers) as E-E-A-T signal; pre-move survey as conversion tool; service pages covering local, long-distance, international, office, and packing.
Read definition →local
BAR Removals SEO
BAR (British Association of Removers) as E-E-A-T and trust signal — Code of Practice, pre-move survey requirement, Advanced Payment Guarantee (APG), public member directory at bar.co.uk, and FIDI/FAIM for international.
Read definition →local
Removal Company E-E-A-T
E-E-A-T signals for removal companies — BAR membership, pre-move survey process, insurance details, vehicle fleet descriptions, case study moves, named staff profiles, and handling expertise for specialist items.
Read definition →onpage
Local SEO
SEO optimisation for location-based search queries — ensuring a business appears in Google\'s local pack and map results for "near me" and city-specific searches.
Read definition →See how your site scores on Removal Company Schema.
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