LOCAL · SEO GLOSSARY
Security Company Schema Markup
Structured data identifying a security business and its services to search engines.
Definition
Detailed: (1) Use schema.org/LocalBusiness with additionalType pointing to a relevant schema such as "SecurityService" or a custom type — Google does not have a native SecurityCompany type, so LocalBusiness is standard; (2) Populate hasOfferCatalog with services: manned guarding, mobile patrol, CCTV installation, access control, event security; (3) Add sameAs links to NSI Gold/Silver, SSAIB, BSIA, and ACS accreditation pages to reinforce authority; (4) Include employee or staff schema for key personnel with hasCredential for SIA licence numbers (where appropriate to display); (5) AggregateRating and Review schema on testimonial pages improve CTR from SERPs.
Why it matters for SEO
Structured data helps Google classify the business correctly, improves local pack eligibility, and enables rich snippet features that differentiate security companies from unaccredited competitors.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates JSON-LD against the Google Rich Results Test, checks sameAs accuracy for accreditation bodies, and audits hasOfferCatalog completeness for listed services.
Useful tools and resources
GLOSSARY
Related terms
local
Security Company SEO
Local and national SEO strategy for businesses providing manned guarding, CCTV, and access-control services.
Read definition →local
SIA Licence SEO
Using the mandatory SIA (Security Industry Authority) licence as a legal compliance and SEO trust signal.
Read definition →local
CCTV Installation SEO
SEO targeting commercial and residential customers seeking CCTV camera installation.
Read definition →See how your site scores on Security Company Schema Markup.
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