SCHEMA · SEO GLOSSARY
Tattoo Studio Schema
HealthAndBeautyBusiness schema implementation for tattoo studios — license field for local authority registration, hasOfferCatalog for tattoo styles, employee entries for individual artists, and aggregateRating.
Definition
Tattoo studio schema.org implementation uses HealthAndBeautyBusiness (a sub-type of LocalBusiness): (1) **Type selection**: HealthAndBeautyBusiness is correct; avoid generic LocalBusiness — the specific type signals to Google the nature of the business; (2) **license field**: include local authority registration number and issuing council — "Registered with [City] Council Environmental Health — Tattooing Premises Registration No. [123456]"; (3) **hasOfferCatalog**: list individual tattoo styles as separate Offer/Service entries — custom design, fine line, black and grey realism, cover-up, colour, touch-ups — making style specialisms machine-readable; (4) **employee**: add each artist with name and style specialisms — enables "Japanese tattoo artist [city]" queries to surface specific artists; (5) **aggregateRating**: include with ratingValue and reviewCount from Google reviews; (6) **openingHoursSpecification**: most tattoo studios have Tuesday-Saturday hours — declare explicitly; (7) **Server-rendering requirement**: schema must be present in the initial HTML response — not injected via JavaScript; Google uses the initial HTML for schema extraction, not the rendered DOM.
Why it matters for SEO
HealthAndBeautyBusiness schema with a completed license field and style-specific hasOfferCatalog makes a tattoo studio\'s regulatory status and specialisms machine-readable — supporting both local pack ranking and Knowledge Panel accuracy. Employee entries with style specialisms support individual artist queries that general business schema cannot surface.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates HealthAndBeautyBusiness schema structure, checks for license and hasOfferCatalog fields, and confirms schema is present in the raw HTML response rather than JavaScript-injected.
Useful tools and resources
GLOSSARY
Related terms
local
Tattoo Artist SEO
Local SEO strategy for tattoo artists and studios — style-specific landing pages, local authority licence as E-E-A-T trust signal, portfolio image optimisation, aftercare content link strategy, and HealthAndBeautyBusiness schema.
Read definition →local
Tattoo Studio Local Authority Licence
UK local authority tattooing premises registration under the Local Government (Miscellaneous Provisions) Act 1982 — the only externally verifiable regulatory trust signal for UK tattoo studios.
Read definition →local
Tattoo Artist Google Reviews SEO
Google review strategy for tattoo studios — review velocity as local pack ranking factor, responding to negative reviews about pain/price objections, and aggregateRating schema reflecting real review data.
Read definition →See how your site scores on Tattoo Studio Schema.
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