TECHNICAL · SEO GLOSSARY
Tradespeople SEO
SEO strategy for skilled tradespeople — electricians, carpenters, painters, tilers, plasterers, decorators — covering GBP optimisation for service area businesses, Checkatrade/Trustatrader citation management, schema markup, and review acquisition for high-conversion local queries.
Definition
Tradespeople SEO covers the full range of skilled trades providing services to domestic and commercial customers — electricians, carpenters, joiners, painters and decorators, plasterers, tilers, floor fitters, HVAC engineers, and similar skilled manual service providers. UK-specific context: the trades market in the UK has several SEO-relevant platforms alongside Google: Checkatrade, Trustatrader, MyBuilder, Rated People, and Which? Trusted Traders. These platforms have high domain authority and often rank in the top organic results for tradesperson queries — meaning "plumber [city]" SERP results often include Checkatrade listings above individual tradesperson websites. Tradespeople SEO strategy: (1) **Platform profile optimisation**: ensure Checkatrade, Trustatrader, and MyBuilder profiles are complete, verified, and accumulating reviews — these drive traffic without requiring the tradesperson to maintain a website; (2) **Primary website alongside platforms**: tradespeople with a well-optimised primary website targeting their specific service + area keywords can outrank aggregator platform listings for niche service + location queries; (3) **Schema**: use specific schema.org subtypes (`Electrician`, `Plumber`, `HousePainter`, `Locksmith`, `GeneralContractor`) rather than generic `LocalBusiness`; (4) **Review velocity**: consistent review acquisition (1-2 reviews per week) across GBP and Checkatrade creates strong recency and volume signals.
Why it matters for SEO
Skilled trades have chronic supply and demand imbalances — good tradespeople often have more enquiry demand than they can serve. SEO for tradespeople is therefore less about maximising total enquiry volume and more about attracting the right enquiries (right service, right area, right project size). Platform profile optimisation and primary website SEO together create a full-funnel local presence that attracts quality leads.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates tradesperson website structured data (correct specific `@type`, `areaServed`, `hasOfferCatalog`, `aggregateRating`), confirms server-rendering, and assesses CrUX p75 performance on mobile — where most trades enquiries originate.
Useful tools and resources
GLOSSARY
Related terms
technical
Plumber SEO
Search engine optimisation for plumbing and heating businesses — targeting local emergency service queries, service area pages, Google Local Services Ads integration, and HomeAndConstructionBusiness schema with areaServed and hasOfferCatalog properties.
Read definition →technical
Contractor SEO
Local SEO for general and specialist contractors — builders, roofers, landscapers, kitchen fitters, extension builders — targeting project-intent local queries, service and location landing pages, homeowner-focused review acquisition, and HomeAndConstructionBusiness schema.
Read definition →technical
Home Service SEO
Local SEO strategy for tradespeople and home service businesses — plumbers, electricians, roofers, locksmiths, cleaners — covering service area configuration, Google Local Services Ads, HomeAndConstructionBusiness schema subtypes, and emergency service visibility optimisation.
Read definition →technical
Local Service Schema
Schema.org structured data for local service businesses — covering the `LocalBusiness` type hierarchy (including subtypes like Plumber, Electrician, Lawyer, Accountant), `hasOfferCatalog` service definitions, `areaServed` geographic coverage, opening hours, and `aggregateRating` for customer reviews.
Read definition →technical
Plumber Schema
The schema.org `Plumber` type — a subtype of `HomeAndConstructionBusiness → LocalBusiness` — used to mark up plumbing and heating business websites, communicating service types, geographic service area, opening hours, and emergency availability to search engines.
Read definition →See how your site scores on Tradespeople SEO.
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