STRUCTURED DATA · SEO GLOSSARY
Veterinary Schema
VeterinaryCare schema.org type for veterinary practices — extends MedicalBusiness → LocalBusiness with memberOf RCVS and BVA, hasOfferCatalog of services, openingHoursSpecification, and AggregateRating.
Definition
Veterinary schema refers to the schema.org VeterinaryCare type used for veterinary practices, extending the MedicalBusiness → LocalBusiness chain. Key implementation: (1) `@type: VeterinaryCare` — more specific than MedicalBusiness or LocalBusiness, improving Google\'s entity understanding; (2) **memberOf**: RCVS (Royal College of Veterinary Surgeons) and BVA (British Veterinary Association) as Organization objects — with RCVS being the mandatory regulator and BVA the voluntary professional body; (3) **hasOfferCatalog**: veterinary services list (consultations, vaccinations, dental care, surgery, emergency care, species-specific services); (4) **openingHoursSpecification**: regular hours plus separate emergency hours specification where applicable; (5) **AggregateRating**: from Google Business Profile or Trustpilot review data; (6) **priceRange**: £, ££, or £££ indicators; (7) **Person schema** on team pages: individual vet profiles with hasCredential for RCVS registration, qualifications (BVetMed MRCVS), and knowsAbout specialisms. All schema must be server-rendered in initial HTML — not JavaScript-injected after page load.
Why it matters for SEO
VeterinaryCare is the correct, most specific schema type for veterinary practices. Using it over generic LocalBusiness improves Google Rich Results eligibility and entity understanding. Correct RCVS memberOf implementation makes the practice\'s regulatory credentials machine-readable.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates the VeterinaryCare @type, checks all required properties (memberOf, hasOfferCatalog, openingHoursSpecification), verifies AggregateRating format, and confirms schema is present in server-rendered HTML.
Useful tools and resources
GLOSSARY
Related terms
local
Vet SEO
Technical SEO strategy for UK veterinary practices — VeterinaryCare schema, RCVS registration E-E-A-T, emergency vet query targeting, species-specific landing pages, and YMYL veterinary health content.
Read definition →technical
RCVS Registration E-E-A-T
Using RCVS (Royal College of Veterinary Surgeons) registration as a verifiable E-E-A-T credential on veterinary practice websites — registration numbers, Find a Vet links, and schema memberOf implementation.
Read definition →structured data
LocalBusiness Schema
LocalBusiness schema is a Schema.org structured data type that describes a local business — name, address, phone, hours, geo coordinates, and more — enabling rich Knowledge Panel and Local Pack displays in Google Search. It is the foundation of structured data for local SEO.
Read definition →See how your site scores on Veterinary Schema.
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