STRUCTURED DATA · SEO GLOSSARY
Architectural Service Schema
`ProfessionalService` schema.org markup for architecture practices — the recommended type in the absence of a specific Architect schema.org type — with `hasOfferCatalog` for project types, `memberOf` for ARB and RIBA, `areaServed`, and `ImageObject` schema on project portfolio photography.
Definition
Schema.org does not include a specific `Architect` type. The recommended structured data approach for UK architecture practices: (1) **`ProfessionalService`** as the primary type — a `LocalBusiness` subtype signalling professional services; (2) **`hasOfferCatalog`** listing each project type as a `Service` object (residential extensions, new build residential, loft conversions, listed building work, planning applications, commercial fit-out, interior architecture, landscape architecture); (3) **`memberOf`** with the Architects Registration Board (arb.org.uk) and RIBA (riba.org) as `Organization` objects — making both the mandatory regulatory registration and the voluntary professional body membership machine-readable; (4) **`Person`** schema on individual architect profile pages with `hasCredential` (ARB registration number, RIBA membership, CPHD for Passivhaus specialists) and `knowsAbout` (specialisation areas); (5) **`ImageObject`** schema on project portfolio photography — establishing authorship and copyright for Google Images; (6) **`aggregateRating`** from Houzz, Google, or RIBA reviews. All schema must be server-rendered in the initial HTML response.
Why it matters for SEO
Architecture practices benefit from structured data that makes their professional credentials (ARB, RIBA), service scope (project types), and geographic coverage (areaServed) machine-readable — enabling Google to match the practice to project-type + location queries without relying solely on text parsing.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates `ProfessionalService` schema server-rendering, `memberOf` ARB and RIBA references, `hasOfferCatalog` project type enumeration, and `ImageObject` schema on portfolio images.
Useful tools and resources
GLOSSARY
Related terms
technical
Architect SEO
SEO strategy for UK architecture practices — combining `ProfessionalService` schema, ARB registration and RIBA membership as E-E-A-T signals, project portfolio landing pages, planning-authority-specific content, and CWV optimisation for image-heavy portfolio websites.
Read definition →technical
ARB Registration as E-E-A-T
Architects Registration Board registration as a machine-readable E-E-A-T trust signal for UK architect websites — the legal requirement to use the title "architect" in the UK, displayed on-page with a link to the ARB register, and in schema `memberOf` as an `Organization` reference.
Read definition →technical
RIBA Membership SEO
Royal Institute of British Architects membership (RIBA, Chartered Architect) as a supplementary E-E-A-T credential for UK architect websites — displayed on-page, in RIBA Find an Architect directory listings, and in schema `memberOf` alongside mandatory ARB registration.
Read definition →content
Architect Portfolio SEO
SEO strategy for architecture practice project portfolio pages — combining descriptive project text (project type, planning authority, conservation area context, materials) with `ImageObject` schema, project-type landing pages aggregating case studies, and WebP image optimisation for CWV.
Read definition →structured data
Professional Service Schema
Schema.org structured data for licensed professional service providers — including Attorney (legal), Physician (medical), Dentist (dental), AccountingService (financial), FinancialService, and other LocalBusiness subtypes for regulated professionals. These types add profession-specific properties to the LocalBusiness foundation that enable knowledge panel features and local search relevance for professional service queries.
Read definition →See how your site scores on Architectural Service Schema.
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