STRUCTURED DATA · SEO GLOSSARY
Beauty Service Schema
Schema.org patterns for beauty service businesses — HairSalon, NailSalon, BeautySalon, and HealthAndBeautyBusiness types with hasOfferCatalog for beauty treatments and employee credential signals for certified technicians.
Definition
Beauty service schema hierarchy: (1) **Schema.org types by business**: HairSalon (hairdressers, colour specialists), NailSalon (nail technicians, nail art, gel/acrylic), BeautySalon (beauty therapists, facials, waxing, threading), HealthAndBeautyBusiness (spa, wellness centre, medical aesthetics) — all subtypes of LocalBusiness; (2) **hasOfferCatalog per business type**: HairSalon lists cut/colour/treatments; NailSalon lists manicure/pedicure/gel/acrylic/nail art; BeautySalon lists facials/waxing/HD brows/lash extensions/threading; (3) **Employee credentials in beauty**: NVQ Level 2/3 Hairdressing/Beauty Therapy, City & Guilds qualification, VRQ Beauty Therapy, VTCT/ITEC awards — surface in hasCredential for qualified therapists; specialist brand certifications (Dermalogica, Elemis, Caci, Wella) notable for treatment page credibility; (4) **priceRange**: critical for beauty service businesses — maps to Google Maps price filter; (5) **appointment booking**: many beauty service businesses are appointment-only — `acceptsReservations: true` and a booking link in schema.
Why it matters for SEO
Specific schema types (HairSalon vs BeautySalon vs NailSalon) enable more precise Rich Results than generic LocalBusiness. Employee credential nodes add E-E-A-T differentiation for qualified therapists in a market with many unqualified operators.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates beauty business @type specificity, hasOfferCatalog treatment completeness, employee credential structure, and server-rendering status.
Useful tools and resources
GLOSSARY
Related terms
structured data
HairSalon Schema
Schema.org HairSalon type — a specific LocalBusiness subtype under HealthAndBeautyBusiness for hair salons, with hasOfferCatalog for treatments, named stylist credentials, priceRange, and aggregateRating.
Read definition →local
Hair Salon SEO
Local SEO strategy for hair salons — HairSalon schema, treatment-specific landing pages, Treatwell/Fresha booking platform canonical impact, Google Business Profile optimisation for beauty, and portfolio gallery CWV.
Read definition →local
Beauty Salon Local SEO
Google Business Profile strategy for hair and beauty salons — category selection, Services section for individual treatments, photo strategy, review acquisition, and Q&A seeding for beauty business Local Pack visibility.
Read definition →See how your site scores on Beauty Service Schema.
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