STRUCTURED DATA · SEO GLOSSARY
HairSalon Schema
Schema.org HairSalon type — a specific LocalBusiness subtype under HealthAndBeautyBusiness for hair salons, with hasOfferCatalog for treatments, named stylist credentials, priceRange, and aggregateRating.
Definition
HairSalon schema implementation: (1) **Type**: `HairSalon` is a schema.org specific type under `HealthAndBeautyBusiness` → `LocalBusiness` — use this rather than generic LocalBusiness for hair salons; (2) **hasOfferCatalog**: OfferCatalog with Offer + Service entries for each treatment — balayage, highlights, haircut, keratin, extensions, colour correction; (3) **Employee stylists**: named Person entities with hasCredential for NVQ Level 2/3 Hairdressing, specialist colour certifications (Wella, Schwarzkopf, Olaplex), or extension qualifications; (4) **priceRange**: `£`, `££`, `£££`, `££££` — affects Google Maps price filter display; (5) **aggregateRating**: from Google, Treatwell, or Facebook reviews — keep ratingValue and reviewCount current; (6) **openingHoursSpecification**: separate entries for different trading patterns (most salons have different hours Tuesday–Thursday vs Friday–Saturday); (7) **Server-rendered**: schema in initial HTML, not JavaScript-injected.
Why it matters for SEO
HairSalon is the semantically correct type enabling specific Rich Results. hasOfferCatalog enables treatment-level schema. Named employee credentials add genuine E-E-A-T signals for colour and extension specialists.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates HairSalon @type, hasOfferCatalog treatment specificity, employee hasCredential nodes, and server-rendering status.
Useful tools and resources
GLOSSARY
Related terms
local
Hair Salon SEO
Local SEO strategy for hair salons — HairSalon schema, treatment-specific landing pages, Treatwell/Fresha booking platform canonical impact, Google Business Profile optimisation for beauty, and portfolio gallery CWV.
Read definition →local
Treatwell SEO
SEO implications of listing on Treatwell — the UK\'s largest beauty booking aggregator creates indexed competitor pages for your salon, requiring differentiated service descriptions and canonical tag configuration to mitigate duplicate content.
Read definition →structured data
Beauty Service Schema
Schema.org patterns for beauty service businesses — HairSalon, NailSalon, BeautySalon, and HealthAndBeautyBusiness types with hasOfferCatalog for beauty treatments and employee credential signals for certified technicians.
Read definition →local
Beauty Salon Local SEO
Google Business Profile strategy for hair and beauty salons — category selection, Services section for individual treatments, photo strategy, review acquisition, and Q&A seeding for beauty business Local Pack visibility.
Read definition →See how your site scores on HairSalon Schema.
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