TECHNICAL · SEO GLOSSARY
Coaching Schema
Schema.org structured data for coaching businesses — using `LocalBusiness` or `ProfessionalService` with service-type `hasOfferCatalog`, `Person` schema for coach bios with `hasCredential`, and `Course` schema for structured coaching programmes.
Definition
Coaching businesses (business coaching, life coaching, executive coaching, sports coaching, career coaching, health coaching) use a combination of schema types depending on the specific service model. **Business and service page schema**: `LocalBusiness` with `@type: "ProfessionalService"` for coaching businesses providing one-to-one or group coaching as a service. `hasOfferCatalog` with coaching programme types: `{"@type": "Service", "name": "Executive leadership coaching — 6-month programme"}`, `{"@type": "Service", "name": "Career transition coaching — 12 sessions"}`. **Coach bio schema**: `Person` with `jobTitle` (e.g., "Executive Coach", "Life Coach"), `hasCredential` for coaching certifications (ICF, EMCC, AC credentials), `knowsAbout` for coaching specialisations, `alumniOf` for relevant educational background. **Programme/course schema**: for structured coaching programmes with defined curriculum, duration, and outcomes, `Course` schema provides richer semantic coverage than `Service` — `@type: "Course"`, `name`, `description`, `provider`, `hasCourseInstance` with `startDate`, `endDate`, `instructor`. ICF (International Coaching Federation) credential levels (ACC, PCC, MCC) and EMCC (European Mentoring and Coaching Council) accreditation are the primary coaching industry E-E-A-T signals — prominently displayed and referenced in `hasCredential`.
Why it matters for SEO
Coaching schema supports search visibility across three distinct query intents: service queries ("executive coach [city]"), programme queries ("6-month leadership coaching programme"), and credential queries ("ICF accredited coach [area]"). Structured data enables rich results for each query type and AI Overview citation for coaching topic questions.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates schema type selection for coaching business model, checks `hasCredential` for ICF/EMCC/AC references on coach Person schema, validates `Course` schema for structured programme pages, and confirms server-rendering.
Useful tools and resources
GLOSSARY
Related terms
technical
Personal Trainer Schema
Schema.org `Person` structured data for personal trainer bio pages — covering `hasCredential` for PT qualifications, `knowsAbout` for specialisations, `worksFor` for the training business, and `aggregateRating` for review display.
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Personal Trainer SEO
SEO strategy for personal trainers and fitness coaches — covering local search for in-person PTs, national content authority for online coaching, specialisation keyword strategy (postnatal fitness, weight loss, sports conditioning), and fitness schema implementation.
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Health Coaching SEO
SEO strategy for health coaches and wellness practitioners — navigating the YMYL-adjacent nature of health content, E-E-A-T requirements, certification and qualification display, and content strategy for online health coaching businesses.
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Wellness SEO
SEO for wellness businesses — yoga studios, meditation apps, nutritionists, naturopaths, and holistic health practitioners — covering wellness-specific schema, YMYL-adjacent content handling, certification E-E-A-T, and content strategy for wellness authority building.
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Fitness Schema
Schema.org structured data for fitness businesses — using `SportsActivityLocation` for fitness studios and gyms, `LocalBusiness` for personal trainers, `ExerciseAction` for workout content, and `Person` schema with `hasCredential` for trainer qualifications.
Read definition →See how your site scores on Coaching Schema.
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