TECHNICAL · SEO GLOSSARY
Fitness Schema
Schema.org structured data for fitness businesses — using `SportsActivityLocation` for fitness studios and gyms, `LocalBusiness` for personal trainers, `ExerciseAction` for workout content, and `Person` schema with `hasCredential` for trainer qualifications.
Definition
Schema.org provides several types applicable to fitness businesses and content. **For fitness studios and gyms**: `SportsActivityLocation` extends `LocalBusiness` and is the most semantically appropriate type for dedicated fitness spaces where members exercise. `SportsActivityLocation` properties: `sport` (list of sports/fitness activities offered), `amenityFeature` (facility features — parking, changing rooms, showers), `hasOfferCatalog` (membership tiers, personal training packages, class passes), `openingHoursSpecification`. **For individual personal trainers**: `LocalBusiness` with `hasOfferCatalog` for service types (1-to-1 personal training, online coaching, small group training) is the most appropriate base type. On the bio/about page, `Person` schema for the trainer: `jobTitle: "Personal Trainer"`, `knowsAbout` (specialisation areas — "Postnatal fitness", "Strength training", "Weight loss coaching"), `hasCredential` (Level 3 PT qualification, REPS registration, specialist certifications), `worksFor` linking to the LocalBusiness. **For exercise content pages**: `ExerciseAction` schema for workout articles and guides — `exerciseType` (strength training, cardio, HIIT, yoga), `sportsActivityLocation` linking to the gym/studio. **For fitness class schedules**: `Event` schema for individual classes with `startDate`, `endDate`, `location`, `organizer`, and `offers` for booking.
Why it matters for SEO
Fitness schema enables Google to display rich business information (studio hours, facility features, class schedules) in local search results, improves semantic matching for specialisation queries, and supports AI Overview citation for exercise and fitness training content when properly server-rendered.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates schema type selection (SportsActivityLocation vs LocalBusiness based on business model), checks `hasCredential` and `knowsAbout` on Person schema for trainer bios, validates `hasOfferCatalog` service/membership completeness, and confirms all schema is server-rendered.
Useful tools and resources
GLOSSARY
Related terms
technical
Personal Trainer SEO
SEO strategy for personal trainers and fitness coaches — covering local search for in-person PTs, national content authority for online coaching, specialisation keyword strategy (postnatal fitness, weight loss, sports conditioning), and fitness schema implementation.
Read definition →technical
Personal Trainer Schema
Schema.org `Person` structured data for personal trainer bio pages — covering `hasCredential` for PT qualifications, `knowsAbout` for specialisations, `worksFor` for the training business, and `aggregateRating` for review display.
Read definition →technical
Sports Organisation Schema
Schema.org `SportsOrganization` structured data for sports clubs, athletic associations, and competitive sports organisations — covering team, league, competition, and sports facility relationships.
Read definition →technical
Exercise Schema
Schema.org `ExerciseAction` structured data for workout articles and fitness guides — declaring exercise type, muscle groups, equipment requirements, and fitness activity context for exercise-focused content.
Read definition →technical
Health Service Schema
Schema.org `MedicalBusiness`, `HealthAndBeautyBusiness`, and `MedicalClinic` structured data for health services businesses — covering the YMYL implications for health content, practitioner credential schema, and MedicalSpecialty declarations.
Read definition →See how your site scores on Fitness Schema.
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