STRUCTURED DATA · SEO GLOSSARY
Communication Health Schema
Schema.org patterns for communication and speech health practitioners — MedicalBusiness for HCPC-regulated SLTs, MedicalCondition schema for condition guides (aphasia, dysphagia, stammering), MedicalProcedure for treatment pages (dysphagia assessment, LSVT LOUD).
Definition
Communication health and speech and language therapy schema combines practice-level, condition-level, and procedure-level structured data: (1) **Practice-level**: MedicalBusiness with HCPC and RCSLT as memberOf; hasOfferCatalog listing SLT specialisms; areaServed for both local in-person and GB-wide telehealth; openingHoursSpecification; aggregateRating; (2) **Condition guide pages**: MedicalCondition schema for aphasia (ICD-10 R47.0), dysphagia (ICD-10 R13), stammering (ICD-10 F98.5), selective mutism (ICD-10 F94.0), autism spectrum disorder communication — with possibleTreatment linking to SLT service pages; (3) **Treatment procedure pages**: MedicalProcedure for dysphagia assessment (clinical bedside assessment, VFSS, FEES), LSVT LOUD, Lidcombe Program — procedureType, indication; (4) **Individual Person schema**: HCPC registration number (SLxxxxxx) in hasCredential; BSc/MSc SLT qualification; RCSLT MRCSLT and CEN memberships; LSVT LOUD certification where applicable; (5) **areaServed extension for telehealth**: SLT is increasingly delivered via video — GB-wide areaServed for telehealth services extends schema beyond local geographic scope; (6) Server-rendered.
Why it matters for SEO
MedicalCondition schema with ICD-10 codes on condition guide pages provides machine-readable health entity context. HCPC memberOf enables credential verification. Telehealth areaServed extends schema reach for SLTs offering UK-wide online therapy. Server-rendering required for Rich Results.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates MedicalBusiness schema with HCPC memberOf, checks hasOfferCatalog specificity and areaServed telehealth scope, validates any MedicalCondition schema on condition pages, and confirms server-rendering.
Useful tools and resources
GLOSSARY
Related terms
structured data
SLT Schema
Schema.org implementation for speech and language therapy practices — MedicalBusiness with HCPC and RCSLT as memberOf, hasOfferCatalog listing specialist SLT services, areaServed for telehealth scope (GB-wide), and Person schema with SLxxxxxx HCPC registration.
Read definition →onpage
Dysphagia SEO
SEO for dysphagia (swallowing difficulties) SLT pages — highest-stakes YMYL in SLT (aspiration pneumonia risk); IDDSI framework reference; HCPC-attributed authorship; "dysphagia assessment [area]" and "swallowing difficulties therapist [city]" query targeting.
Read definition →structured data
Health Professional Schema
Schema.org implementation for HCPC-regulated and other health professionals — ProfessionalService or MedicalBusiness @type, memberOf regulatory body and professional associations, and individual Person schema with hasCredential for mandatory registrations.
Read definition →See how your site scores on Communication Health Schema.
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