TECHNICAL · SEO GLOSSARY
Dentist Schema
The schema.org Dentist type (a LocalBusiness → MedicalOrganization subtype) used to mark up dental practice pages with structured data — including availableService (dental procedures offered), medicalSpecialty, areaServed, and aggregateRating properties that enable rich results and improve relevance for local dental queries.
Definition
Dentist schema is the schema.org structured data markup for dental practices, using the `Dentist` type (which extends `MedicalOrganization extends LocalBusiness`). Required properties: `name`, `address` (PostalAddress), `telephone`, `geo` (GeoCoordinates). Recommended properties: `availableService` (array of MedicalProcedure objects for each dental service — teeth whitening, dental implants, Invisalign, emergency treatment, NHS treatment), `medicalSpecialty` ("Dentistry" for general practices; "Orthodontics", "Prosthodontics", "Periodontology" for specialist practices), `openingHoursSpecification` (including emergency hours if applicable), `areaServed` (Place array of neighbourhoods/suburbs served), `aggregateRating` (ratingValue, reviewCount, bestRating), `url` (canonical practice homepage URL). The `availableService` property is the most commonly missing element — and the most important for specialty procedure local query relevance. All schema should be server-rendered in the initial HTML. Individual dentist profiles on team pages should use `Person` schema with `worksFor`, `knowsAbout`, and `alumniOf` (dental school) properties.
Why it matters for SEO
Google uses Dentist schema to understand which dental procedures a practice offers and which service areas it covers — directly affecting relevance for specialty queries like "dental implants [city]" and proximity filter queries like "dentist accepting new patients [area]". Missing `availableService` means Google must infer procedure coverage from content text alone, which is less reliable than explicit schema declaration. `aggregateRating` in Dentist schema enables star rating display in organic results, which increases CTR for practice pages.
How DeepSEOAnalysis checks this
DeepSEOAnalysis checks whether the Dentist type is used (rather than the generic LocalBusiness type), whether `availableService` is present and structured as MedicalProcedure objects, whether `aggregateRating` has required subproperties, and whether the schema is server-rendered in the initial HTML response rather than JavaScript-injected.
Useful tools and resources
GLOSSARY
Related terms
technical
Dentist SEO
The local search optimisation strategies specific to dental practices — covering GBP optimisation for dental queries, Dentist schema with availableService and areaServed, patient review acquisition workflows, service landing pages for specialty procedure queries (Invisalign, implants, cosmetic dentistry), and Core Web Vitals on dental practice websites.
Read definition →structured data
Structured Data
Machine-readable annotations added to HTML — usually JSON-LD — that explicitly describe what a page is about to search engines and AI systems.
Read definition →technical
Local SEO Ranking Factors
The three primary signals Google uses to rank businesses in local search results (the local pack / map pack): proximity (how close the business is to the searcher), relevance (how well the business matches the query), and prominence (how well-known and trusted the business is — based on reviews, citations, and website authority).
Read definition →structured data
MedicalOrganization Schema
The schema.org type hierarchy for healthcare organisations — MedicalOrganization (parent) with subtypes including MedicalClinic, Hospital, Dentist, Optician, Pharmacy, DiagnosticLab, and Physician. Each subtype inherits LocalBusiness properties and adds healthcare-specific properties like medicalSpecialty and availableService.
Read definition →technical
YMYL SEO
SEO applied to Your Money or Your Life (YMYL) content — pages where inaccurate information could cause significant financial, physical, legal, or safety harm. YMYL pages face elevated E-E-A-T requirements from Google\'s quality evaluation framework: medical, legal, financial, and safety content must demonstrate credible expertise, authoritativeness, and trustworthiness signals.
Read definition →See how your site scores on Dentist Schema.
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