TECHNICAL · SEO GLOSSARY
Hospitality Schema
The collective structured data types and properties used by hotels, restaurants, venues, and other hospitality businesses — including Hotel/LodgingBusiness, FoodEstablishment/Restaurant, MenuSection/MenuItem, amenityFeature, and EventVenue schema types for structured data across the hospitality sector.
Definition
Hospitality schema is a collective term for the schema.org types used across the hospitality industry — accommodations, food and beverage, venues, and events. Key types by sector: **Accommodations**: `LodgingBusiness` and subtypes (Hotel, BedAndBreakfast, Hostel, Motel, Resort); `HotelRoom`; `amenityFeature` (LocationFeatureSpecification); `starRating`. **Food and beverage**: `FoodEstablishment` and subtypes (Restaurant, Cafe, FastFoodRestaurant, BarOrPub, Bakery, Winery); `Menu`, `MenuSection`, `MenuItem`; `servesCuisine`; `acceptsReservations`; `hasMenu`. **Events and venues**: `EventVenue` (a LocalBusiness subtype); `Event` schema on events hosted at the venue. **Common to all hospitality types**: `address` (PostalAddress), `geo` (GeoCoordinates), `openingHoursSpecification`, `aggregateRating`, `telephone`, `url`, `priceRange`. Implementation challenge: hospitality website builders (hotel CMS, reservation platforms, restaurant management systems) rarely generate correct and complete hospitality schema automatically — the `amenityFeature` array for hotels and `Menu` structure for restaurants are particularly commonly absent.
Why it matters for SEO
Google\'s hospitality-specific search features — Google Hotel Search, Google Restaurant integrations, event search — use hospitality schema types to power structured interfaces beyond standard organic results. Hotels with complete `amenityFeature` appear in amenity filter searches; restaurants with `Menu` schema can display dishes in knowledge panels; venues with `Event` schema can appear in event discovery. Incomplete hospitality schema means missing these structured data features while competitors with complete implementations benefit from them.
How DeepSEOAnalysis checks this
DeepSEOAnalysis audits hospitality pages (hotel homepages, restaurant pages, venue pages) for appropriate schema type usage (most specific applicable subtype), server-rendering of schema, completeness of key properties (amenityFeature for hotels, Menu for restaurants), and aggregateRating subproperty validation.
Useful tools and resources
GLOSSARY
Related terms
technical
Hotel Schema
The schema.org Hotel type (a LodgingBusiness subtype) used to mark up hotel websites with structured data — the specific subtype for full-service hotels as distinct from other lodging types. Includes starRating, amenityFeature, containsPlace (HotelRoom), and aggregateRating as key properties for hotel rich results and Google Hotel Search integration.
Read definition →technical
Lodging Schema (LodgingBusiness)
The schema.org LodgingBusiness type and its subtypes (Hotel, BedAndBreakfast, Hostel, Motel, Resort, CampingPitch) used to mark up accommodation provider pages with structured data — including amenityFeature, containsPlace (HotelRoom), starRating, and aggregateRating properties.
Read definition →technical
Hotel SEO
Search engine optimisation for hotels and accommodation providers — competing against OTA dominance through hyper-local and niche content, implementing Hotel/LodgingBusiness schema with amenityFeature and containsPlace properties, participating in Google Hotel Search for direct booking visibility, and managing Core Web Vitals on image-heavy hotel websites.
Read definition →structured data
FoodEstablishment Schema
The schema.org type for food service businesses — a subtype of LocalBusiness that includes the Restaurant, Bakery, BarOrPub, CafeOrCoffeeShop, FastFoodRestaurant, and IceCreamShop subtypes — with properties specific to food service including servesCuisine, hasMenu, acceptsReservations, and openingHoursSpecification.
Read definition →technical
Amenity Schema (LocationFeatureSpecification)
The schema.org LocationFeatureSpecification type used to describe amenities and features of hotels, lodgings, and other facilities within LodgingBusiness, Hotel, and HotelRoom schema blocks — enabling amenity filter matching in Google Hotel Search and structured amenity display in knowledge panels.
Read definition →See how your site scores on Hospitality Schema.
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